With the Top Audiences report, Bïrch can help you discover your best and worst-performing audiences across all your campaigns.

Follow the steps below to create a report:

Click the “Create report” button to create your first report. This will bring up the Top Audience report configurator. You’ll have five configuration options:

Choose the ad account of which audiences you want to analyze. You can have up to 5 ad accounts to analyze audiences at a time. Filter: you can filter campaigns, adsets, or ads by their names, status, or delivery.

When analyzing audiences, you need to choose what metrics to analyze them for. You can choose up to ten metrics to analyze.

You can also create and save your own custom metric set and reuse it when creating new Top audiences reports.

Choose a timeframe to analyze your audiences. Please feel free to check out this article to learn more about the timeframe setting in Top Audiences reports.

This setting affects the data displayed. It's the number of days between when a person viewed or clicked your ad and subsequently took an action.

Use ad set attribution window toggle is enabled as the default option.

Alternatively, you can configure attribution window to the following options:

For more details on the attribution window setting check out this article.

The Top Audience report looks at the total performance of your audiences even when the same audience is used in multiple campaigns. To get better audience data, you may want to select audience parameters for the report to ignore so minor or inconsequential parameters will not cause similar audiences to be split.

Once you click the “Discover audiences” button, Bïrch will build your Top Audiences report. It may take a few minutes if you have a lot of audiences to analyze and you can safely leave the page while the report is being built.

You can share your report by clicking the Share button at the top of the report page:

You can share Top Audiences reports with all your team members. When the toggle Share report with the team in the report settings is enabled - this report appears in the list of all your team members so they can open, edit, duplicate or delete the report:

The report will be shared with filters, so you can easily limit the report's scope to a relevant data set. Also, it is now possible to save filter states, so refreshing a report no longer resets filter options.

You can also white-label the report to remove Bïrch logo and/or add your own. Learn here how to manage this setting:

It is also possible to export the report into a CSV file, please check out this article to learn how this can be done:

When your report is created, you’ll see a table of all your audiences using the ad set’s name. If the same audience parameters are used in multiple ad sets/campaigns, their data will be combined into one audience and will show the number of ad sets the audience is used in grey below the audience name.

From here, you can sort your audience by any one of your chosen metrics in descending or ascending order by clicking the metric column header.

Use the filter button to quickly exclude audiences you want to ignore for analysis. In the above example, you can see we’re filtering audiences that have less than $1,000 in spend in our chosen time period.

Now you can see your best and worst-performing audiences across all your campaigns by your chosen metrics.

If you want to see why two audiences perform differently, click the checkbox next to both of those audiences and click the compare button that appears at the top of the table.

This will bring up the audience comparison view. It will reveal how each of these audiences is constructed, this can help you pinpoint why these two audiences may be performing differently.

If you face any difficulties exporting your report to CSV file, feel free to contact our team in Intercom chat or at support@bir.ch. We'd be happy to help ;)