As user privacy standards continue to evolve, effective app attribution is becoming increasingly complex. If you are using Adjust as your single source of truth, you can seamlessly leverage tracking data through Birch’s automation rules for Meta. Birch x Adjust integration empowers you to optimize ad spend and scale campaigns based on Adjust metrics and events, as well as on custom metrics built on top of them.
How to connect your Adjust account to Bïrch
Step 1: Retrieve your Adjust API Key
Find an API Key in Adjust and copy it. Please check out the instructions on how to find an API key in Adjust interface.
Step 2: Connect Adjust to Bïrch
In Bïrch, navigate to the Platforms page and select the Adjust tile. Use your copied API key to link Adjust to your Bïrch account, and click Connect:
Note: Only one API key per Birch account is supported at this time.
Congratulations! 🎉 You're now set up to build automated rules using Adjust data.
Using Adjust metrics in Meta Rules
Go to Metrics ➡️ Integrations ➡️ Adjust use the dropdown to pick the desired event:
Adjust data in Custom Metrics
Create custom metrics based on the Adjust data and use them further in your Meta automated rules. Set the custom metric right from the Automate section or from the rule builder.
You can also combine Adjust metrics with other types of metrics to create a customized formula that works for you.
To learn more about setting up custom metrics, please check out our article on How to create a Custom metric.
Timeframes and Time Zones
All data from Adjust uses the Meta Ad Account time zone.
Ensure your Adjust app uses the same time zone to avoid reporting discrepancies.
Attribution Models
Birch automatically applies the attribution method configured in your Adjust app.
Whatever attribution model is set for your app in Adjust, it will be used by the Adjust API to calculate metric values. Learn more: Adjust Attribution Methods
Checking Adjust metrics in Logs
After setting the rule with the Adjust metric live, you track its activity and make sure everything is working as you planned.
Please open the rule logs in order to see the value of the Adjust metric during the completed checks, monitor how many campaigns or ad sets were affected by the rule and check which conditions in your rule were met and which weren't.
If you face any difficulties setting up your Adjust integration, feel free to contact our team via chat (right bottom corner of the screen) or at support@bir.ch.