With the iOS updates over the last years, Meta pixel has lost some of its power due to privacy regulations. Instead, one needs to collect user data through different third-party tools. One of these tools is Hyros, which is a hyper-accurate service that one can use to track conversions and tailor ad campaigns.
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​This integration offers some features that are not available in Hyros itself, like campaign-level aggregation of events and Top Creatives reporting.

Check it out below:

To seamlessly integrate your Hyros accounts with Bïrch, please follow the steps below:
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​Step 1: Retrieve Your Hyros API Key
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First, you will need to find your API key in Hyros. Please go to the Settings and copy the API key from the Profile tab:

Step 2: Connect Hyros to Bïrch
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Next, use your API key to link Hyros to your Bïrch account. Please go to the Hyros tile on the Integrations page under the Attribution section, enter your Hyros profile name and API key, and click Connect:
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​Connecting Multiple Hyros Profiles
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To connect multiple Hyros profiles, repeat the above process using different API keys by clicking on Connect profile button.
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​Important Notes:

Only enabled ad accounts (those toggled on in Meta integrations) will be displayed in the list of Associated Facebook Ads accounts:
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All active Facebook Ads accounts should be manually linked to a Hyros profile from a dropdown menu that lists the linked profiles:
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If a Hyros account is disconnected, all previously associated Facebook Ads accounts will display a Not selected status.
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If a Hyros profile is connected but there are no Facebook Ads accounts, ensure you connect the ad accounts or enable them in your Integrations by toggling them on.
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Well done 🥳 You are now ready to start building the automated rules based on data you get from Hyros!

You can select the Hyros metrics in the list of metrics when setting up a rule. Please use the dropdown to pick the desired event:

​Please keep in mind that Hyros metrics are available for Meta automation rules only.

You can use Hyros metrics on ad, ad set and campaigns level. Campaign level aggregation of data is provided specifically by Bïrch, this is something you cannot do natively in Hyros 🚀

Please note that the rules will use Inbound Currency that you configured in Hyros. If you would like the rules to use a different currency, please adjust your Inbound Currency setting in Hyros accordingly.

You can also change the attribution model for Hyros metrics at the bottom of the rule builder: Show Attribution Settings -> Integration settings. The available options are: Last click (default), First click, Scientific (1,5,10,15,30 days)

You can also create custom metrics based on the Hyros metrics and use them further in your Meta automated rules. Set the custom metric right from the Automate section of your left sidebar:

or, from the rule builder:

Moreover, it's possible to combine Hyros metrics with other types of metrics to create an even more customized formula that works for you:

After setting the rule with the Hyros metric live, you can track its activity and make sure everything is working as you planned.
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Please open the rule logs in order to see the value of the custom metric during the completed checks, monitor how many ad sets or ads were affected by the rule and check which conditions in your rule were met and which weren't:

To learn more about setting up custom metrics, please check out our article on How to create a Custom metric in the Help Centre.

You can now gain deeper insights into your creatives by leveraging Hyros metrics to generate Top Creatives reports. Just go to the Integrations tab when selecting metrics for your Top Creatives and select Hyros metrics that you want to use:

You can also pick the attribution model for Hyros metrics in the report under Advanced settings:
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If you face any difficulties setting up your Hyros integration, feel free to contact our team in Intercom chat or at support@bir.ch. We'd be happy to help ;)