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Check out all video resources about Bïrch features and digital marketing automation

Video resources

Check out our video tutorial on how to change the budget for your ad sets based on the cost per purchase sourced from a 3rd party service

Change the budget based on conversions data from external tracking tools

Ad account hacks and platform issues can quickly lead to wasted spend, but Bïrch’s emergency shutoff system helps you stay in control.

Emergency shutoff of all active campaigns

Dive into practical tips, real-life use cases, and expertly crafted rule set-ups to elevate your digital marketing efficiency

Video tips and use cases

Learn how to optimize your lead generation ads for Black Friday, and easily identify and cut low-performing ones

Manage lead generation ads during Black Friday and holiday season

Learn how to effectively duplicate high-performing campaigns and optimize your budget to drive better results.

Double-down strategy to scale your Ad campaigns

Learn how to optimize your budget allocation and make the most out of your advertising spend

Change the budget of your well-performing Meta campaigns at specific times

Check out our video tutorial on how to pause underperforming ads and catch late conversions with Bïrch rules ✨

Pause underperforming ads and catch late conversions

Check out our tutorial on leveraging insights from Meta Top Creatives report to automatically increase budget for well-performing creatives

Give a budget boost to well-performing creatives in Meta ads

Discover how to optimize budgets automatically based on how much the ads are spending

Set the budget based on the amount Spent with rules

Learn how to effectively design and implement random splits to accurately assess the impact of your variables and make data-driven decisions

A/B test with "Random Split" strategy

Pause ads rejected by Meta automatically to focus on approved ones

Learn how to automatically pause low-performing ad sets that have been continuously running for a set number of hours

Automatically pause low performing ad sets if they were continuously delivering for X hours

Learn how to easily spot underperforming ads in Ads Explorer and set up an automation to pause them

Identify downtrending ads in Ads Explorer and pause them automatically

Discover Bïrch's automated rule for Meta Ads for catching and pausing underperforming ad sets

Pause an ad set if its performance slows down during the day

Check out our video tutorial on how to launch retargeting campaigns with the Bulk Creation feature and manage then with automated rules ✨

How to launch and manage retargeting campaigns

Explore this scaling strategy that duplicates and boosts high-performing ad sets to maximize efficiency and optimize budget allocation.

Ad set scaling strategy for App Promotion campaigns

Learn how to optimize app install campaigns by automatically pausing ads when CPI exceeds the target and CTR drops below 1.5%.

Pausing high-cost, low engagement ads of app promotion campaigns

Tips for Meta Ads

Discover how to scale your TikTok Ads on autopilot by leveraging performance data.

Budget scaling for TikTok ads

Stop Loss Strategy is a simple way to stay on top of your performance and make sure your budget is working for you.

Stop Loss Strategy for TikTok ads

Flexible filters, sharing options and friendly interface - your secret weapon for excellent results

Create a Top Creatives report for TikTok  for video views

Get pro-tips on automation for TikTok Ads

Tips for TikTok Ads

Getting started and integrations

Automate: How to use automated rules

Analyze: How to use reporting features

Launch: How to create ads

Targeting: How to create audiences

Video guides: How to use Bïrch features

Check out our latest webinars on digital marketing and automation trends

Webinars library

Webinars

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