Bïrch helps advertisers automate campaign management, launch campaigns faster, analyze performance, and improve tracking across Meta, Google, TikTok, and Snapchat. This article walks you through everything from signing up to running your first automation - and explains what each part of the product is for so you can get to value fast.
Overview and demo
Start here if you want to understand Bïrch before setting anything up.
Watch the Crash Course — a library of short videos covering every feature
Book a live onboarding session — a guided walkthrough with the team
Set up your account
1. Sign up
Go to the sign-up page and create an account with your email. No credit card is required. You get a full 14-day free trial with access to all features.
2. Connect ad and social accounts
Go to Settings → Platforms and connect the platforms you advertise on: Meta, Google, TikTok, and Snapchat. You can also connect Slack, Google Analytics, and attribution tools like AppsFlyer and Hyros here:
Once connected, each ad account needs to be assigned to a Workspace to become active. Accounts connected during signup are assigned to your Default Workspace automatically.
⚠️ Only ad accounts assigned to a Workspace are considered connected and counted toward billing. Unlinking it disconnects it from Bïrch - rules turn to drafts and reports, custom metrics, and launching templates are permanently deleted.
Running an agency? See How to set up Bïrch for your agency for a dedicated guide on client structure, team access, and report sharing.
Once your accounts are connected, you're ready to start using Bïrch's products.
Explore the product
Bïrch has five top-level areas:
Here's what each one is for:
Area | What it's for | Best for | Guide |
🗺️ Overview | Spend, KPIs, and performance highlights across all your connected Workspaces | Everyone - it's the default view on login | |
⚡ Performance | Automated rules, Explorer, Launcher, reports, and Post Boosting | Teams optimizing live campaigns | |
📦 Stage | Bulk-upload and launch ads from Google Drive and Google Sheets | Teams with high creative volume that launch frequently | |
🔗 Hub | Server-side conversion tracking via Meta Conversions API | Anyone running Meta Ads who wants accurate attribution data | |
✨ Bïrch AI (Beta) | AI analyst for your accounts - analyze performance, audit rules, and generate automation rules | Teams that want answers fast without building dashboards |
Choose where to start
Not sure which area to try first? Here's a simple guide based on what you're trying to do:
Automate campaign management → Go to Performance and create your first automated rule to pause poor performers, scale winners, monitor spend, or receive alerts.
Launch campaigns in bulk → Start with Stage, connect your Google Drive and Google Sheets, and build campaigns at scale using templates and spreadsheets.
Test more creatives with less effort → Use Launcher to generate multiple ad variations and creative combinations for Meta Ads.
Improve attribution and tracking → Set up Hub. The free Signals Gateway tier includes up to 10,000 events per month.
Learn from real examples
Visit our Customer stories to see how performance teams and agencies use Bïrch to scale their ad operations, or check out the Bïrch blog for strategies, product updates, and tips from the team.