Managing advertising performance often means jumping between dashboards, comparing metrics, reviewing automation rules, and manually looking for optimization opportunities.
Bïrch AI helps you do all of that with simple questions. Whether you need to understand why ROAS dropped, find your best-performing campaigns, audit automation rules, create custom metrics, or generate new automations, Bïrch AI turns your workspace data into actionable recommendations in seconds – and with Meta MCP connected, it can act on your Meta account directly, not just analyze it.
Unlike general-purpose AI tools, Bïrch AI is built specifically for performance marketers and understands advertising platforms, marketing metrics, and automation workflows out of the box.
Accessing Bïrch AI
To open Bïrch AI:
Click Bïrch AI in the top-right corner of the platform.
The chat window will open with suggested prompts to help you get started.
Ask a question about your advertising performance, automation setup, or workspace data.
Want more room to work? Click Full screen to expand the chat view:
This takes you to the Home tab, where all your past chats are stored and accessible from the left sidebar:
What can Bïrch AI do?
Performance analysis
Bïrch AI can analyze performance data across:
Meta Ads
TikTok Ads
Google Ads
Snapchat Ads
Facebook Pages
Google Analytics
It can help you:
Understand performance trends and changes
Compare results across platforms
Analyze ROAS, CPA, CPC, CPM, CTR, and revenue
Identify optimization and scaling opportunities
Generate automated rules in drafts
Automation analysis
Bïrch AI can review your active Meta automation rules and help you:
Identify overlapping or conflicting rules
Audit your automation strategy
Recommend improvements
Suggest additional automations
Explain existing rule logic
Rule generation
Describe your goal, and Bïrch AI can generate automation rules directly in Bïrch. For example, you can ask Bïrch AI to:
Create a scaling rule
Generate a CPA protection rule
Suggest a starter automation strategy for a new account
Build a creative testing workflow
Generated rules are created as drafts, allowing you to review and edit them before publishing.
Custom metrics
Bïrch AI can also help you work with Custom Metrics – calculated performance values that go beyond standard platform metrics.
With Bïrch AI, you can ask it to:
Analyze an existing custom metric and flag whether it needs fixes or improvements (all platforms)
Analyze a custom metric used inside an automation rule's condition logic (Meta only)
Create a custom metric using a formula or based on a Google Sheet, at the workspace or ad-account level (all platforms)
Once created, a custom metric can be used in reports and as a condition inside automation rules.
Get the most out of Bïrch AI
Bïrch AI works out of the box, but two optional connections provide significantly more context, leading to sharper, more relevant insights.
Connect Meta Ads MCP
Meta MCP is Meta's official connector that gives Bïrch AI deeper access to your Meta ad account – from live performance data to industry benchmarks, and the ability to pause/start and edit campaigns, ad sets, and ads.
👉 See Meta MCP Tools for what it adds and how to connect it.
Add Business Context
Business Context lets you save reusable information about your business - your goals, funnel, KPIs, or anything Bïrch AI should always know - so you don't have to repeat it in every conversation. It doesn't count toward your usage limits.
Best practices
To get the most accurate results:
Be specific about what you want to analyze.
Mention ad account names when working with multiple accounts.
Ask focused questions instead of combining many requests into one prompt.
Use rule names instead of rule URLs when analyzing automations.
Ask follow-up questions to build on previous responses.
Current limitations
While Bïrch AI supports a wide range of performance and automation analysis tasks, there are a few limitations to keep in mind.
Large accounts
In accounts with very large numbers of campaigns, ad sets, or ads, Bïrch AI may ask you to narrow the scope of your request to ensure accurate results.
Automation analysis
Currently, Bïrch AI can analyze Meta Ads automation rules only. Rule analysis is limited to active rules connected to ad accounts and does not include rule activity logs or folder information.
The following features are not currently supported:
Automation rule analysis for TikTok, Google Ads, or Snapchat
Cohort analysis
Custom Metrics based on the Attribution platform data
Top/Bottom ranking requests
Simultaneous conversations across multiple browser tabs
Privacy & Security
Bïrch AI uses data available within your Bïrch workspace, including advertising performance data and automation rule configurations. Your data is processed only to answer your requests and is never used to train external AI models. For more information, please refer to our Privacy Policy.
FAQ
Which large language model (LLM) does Bïrch AI use?
Which large language model (LLM) does Bïrch AI use?
Bïrch AI is powered by Google's Gemini 3.0 Flash model, chosen for its speed and efficiency in processing complex campaign data and delivering precise, actionable insights. The Bïrch team is continuously evaluating additional state-of-the-art models to expand capabilities and ensure you always get the best possible experience.
What kind of data does Bïrch use to power its AI?
What kind of data does Bïrch use to power its AI?
Bïrch AI is powered by your connected ad account data - including campaign performance metrics, spend breakdowns, and automated rule configurations - all organized to deliver fast, accurate insights and smarter decision-making for your paid media strategy.
Does Bïrch share my data with LLM providers?
Does Bïrch share my data with LLM providers?
Bïrch AI is built with your data privacy and security as a top priority. LLMs are engaged solely to process your queries and never use your data for model training or service improvement. All data handling fully complies with our Privacy Policy and strict enterprise privacy standards.
How is it different from Meta Ads MCP?
How is it different from Meta Ads MCP?
Bïrch AI and Meta MCP work together. Bïrch AI is a purpose-built assistant inside the Bïrch app, with access to your business context, rules, and performance history. Meta MCP is an official connector you use from the same Bïrch AI interface – it adds Meta-specific capabilities like plain-language ads library search, performance vs. industry benchmarks, and now the ability to pause and edit campaigns, ad sets, and ads. See Meta MCP Tools for details.
Can I use Bïrch AI outside of Bïrch?
Can I use Bïrch AI outside of Bïrch?
No, Bïrch AI is exclusively available within the Bïrch platform. It is deeply integrated with your connected ad accounts and workspace data, which means it can only operate within the Bïrch environment to deliver accurate insights and rule suggestions.