AUTOMATE | Help Center | Bïrch

Help Center | Bïrch

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AUTOMATE

AUTOMATE

Set the rules and have Bïrch manage your ads for you

Creating automated rules

How to share a rule with another Bïrch user

How to read rules logs?

Scope of the rules_{3 articles}

Conditions of the rules_{4 articles}

Schedule of the rules_{4 articles}

Rules Examples for all platforms

Pause type rules

Start type rules

Day parting: Pause and start at a specific time

Restart ad sets that were paused yesterday

Increase Budget type rules

Decrease Budget type rules

Smart Rules for Meta

Wise Cut: smart rule that optimizes Meta Ads with a single click

Smart Rules vs Automated Rules

Common ways to use Meta Ads automated rules

Common Meta automations_{9 articles}

PRO-tips_{5 articles}

Common ways to use Google Ads automated rules

Pause low-performing ads or keywords

Pause campaigns that have spent a certain budget partway through the month

Сommon ways to use TikTok Ads automated rules

Common ways to use TikTok Ads automated rules

How to use custom metrics in TikTok rules: Cost per Engagement example

How to automatically duplicate TikTok campaigns

How to use metric comparison in TikTok rules

Explaining attribution window setting

Why do I see different metrics in Ads Manager and in Bïrch rule logs?

Why campaign/ad set/ad was paused when it's supposed to be live (and vice versa)?

Do the ads copies keep the engagement of original ads?

Are Google metrics updated with delays?

Meta bidding strategies