Bïrch

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Set the rules and have Bïrch manage your ads for you

AUTOMATE

Learn how to set rules and conditions for your ads to make Bïrch automatically start/pause campaigns, increase/decrease bids and budgets

Creating automated rules

Learn how to effortlessly share rules with fellow Bïrch users to enhance collaboration and maximize advertising campaign efficiency

How to share a rule with another Bïrch user

Track rules activity, make sure everything is working as you planned and if it's not - find out why!

How to read rules logs

Learn how automated budget modification rules work with the Once a Day frequency cap and build rules leveraging it

Using multiple budget-modifying tasks with “once a day” frequency

Learn everything about creating rules, setting schedules, conditions and reading logs

Rule settings

Learn how to apply the rules to the right ads, ad sets or campaigns

How to apply a rule at specific level?

Learn how the filters work and affect the items matched by the rule

Estimated match in rules. What does it mean?

Explore how you can apply Bïrch status-based filters in rules & reports to match ads, ad sets and campaigns based on their status in AM

How status-based filters in Bïrch match delivery statuses and filters in Ads Manager

Learn about how to dynamically target ads, ad sets and campaigns using filters and specific items selection

Scope of the rules

Ranking conditions explained

Understanding Timeframes in Bïrch

Can I use my custom conversions in rules?

Learn how to create complex rules with nested conditions

Nested conditions explained

This is a step-by-step guide how you can use сustom events data in Bïrch automated rules and reports

How to use custom events in automated rules and reports

Alla

Sara

Learn how to set conditions for your rule to trigger action

Conditions of the rules

Learn about timezones and schedule settings, what they affect and how they correlate

Timezones and schedules explained

Learn about setting the frequency and custom schedule in the automation rules

Frequency and custom schedule. What's the difference?

How do I set a rule to run once?

Learn how rule schedule and task frequency work

Rules schedule and tasks frequency limit. What's the difference?

Alsu

Learn about how to schedule your rule to run at specific times or with a certain frequency

Schedule of the rules

Main Types of Bïrch Automation Rules

Learn how and when to make Bïrch pause your campaigns automatically

Pause type rules

Learn how to make Bïrch start your campaigns at best times automatically

Start type rules

Day parting: Pause and start at a specific time

Restart ad sets that were paused yesterday

Learn how to increase budgets for best performing ads to drive more conversions automatically

Increase Budget type rules

Learn how to decrease budgets for low performing ads to make sure the ad spend is not wasted on low-performing campaigns.

Decrease Budget type rules

Rules Examples for all platforms

Common ways to use Meta Ads automated rules

Discover the strategies that include automations for identifying and pausing underperforming ads, scaling high performers, and restarting ads with delayed conversions.

Best practices for maximizing your ad performance

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Unpause ad set if CPA < X

Check out a popular marketing strategy to relaunch paused ad sets at midnight.

Restart ad sets at 12 AM

Pause ad set if 0 purchases

Pause ad set if CPA > X

Set a rule that will pause all active campaigns if the spend of the ad account overall goes over the custom limit

Pause campaigns based on the ad account’s spend

Automatically reset budgets to their original value daily

Reset budget every midnight

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Increase budget if CPA < X

Check out this handy tip on using the "Add to Name" and "Remove from Name" tasks based on your ROAS

Add to name and Remove from name depending on ROAS

Automatically update item names based on spend and performance

Add to name and Remove from name depending on Spend

Duplicate ad set with delayed start

Automatically increase budget for duplicated campaigns/ad set

Duplicate at a higher budget

Give underperforming ads a fresh start by duplicating them.

Duplicate ads for a second chance

Explore most popular automations for Meta

Common Meta automations

Empower your ad campaigns with this dynamic rule that ensures your budget aligns seamlessly with your success metrics!

Pro-tip: dynamic budget boosts for every conversion

Explore how to automate campaigns based on external factors such as weather, date, and national holidays

Pro-tip: trigger actions based on external factors like weather, odd/even days and public holidays

This strategy can help you pause campaigns or change their budget/bid if their total sum of spend reaches a certain threshold

Pro-tip: trigger automatic actions on campaigns based on their total spend

Learn about ad set duplication, metric comparison, hours since creation metric, scheduling budgets for the whole week and more

Advanced tips for automated rules

Ranking examples

Learn about advanced setups for your Meta rules

PRO-tips

Based on the number of conversions and the cost per conversion

Pause low-performing ads or keywords

Check out how to manage bids with Bïrch's automated rules

Bid scheduling

Though you can control a campaign's cost using its daily budget, you may also wish to limit its monthly spend.

Pause campaigns that have spent a certain budget partway through the month

Common ways to use Google Ads automated rules

Explore the strategies that include budget boosts for strong campaigns, pausing the weak ones, and pausing ad groups with low engagement

Best practices for TikTok Ads automation

Discover how you can improve your TikTok ad campaigns performance by automating routine tasks.

Common ways to use TikTok Ads automated rules

Explore Bïrch's custom metric builder for TikTok ads

How to use custom metrics in TikTok rules: Cost per Engagement example

Learn how to use the new duplication feature in Bïrch for TikTok campaigns

How to automatically duplicate TikTok campaigns

Explore how to set the rule to automatically increase the budget if CPA today is 30% lower than yesterday

How to use metric comparison in TikTok rules

Bid management for TikTok ads

Managing TikTok creatives with automated rules

Сommon ways to use TikTok Ads automated rules

Learn the smartest Snapchat Ads automations for budget protection, scaling, performance alerts and keeping your ad account clean.

Best Practices for Snapchat Ads

Explore most popular automations for Snapchat Ads

Common ways to use Snapchat Ads automations

Explaining attribution window setting

Why do I see different metrics in Ads Manager and in Bïrch rule logs?

Why campaign/ad set/ad was paused when it's supposed to be live (and vice versa)?

Do the ads copies keep the engagement of original ads?

Are Google metrics updated with delays?

Choose the bid option that matches your business goals

Meta bidding strategies

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