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Discover the strategies that include automations for identifying and pausing underperforming ads, scaling high performers, and restarting ads with delayed conversions.

Best practices for maximizing your ad performance

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Unpause ad set if CPA < X

Check out a popular marketing strategy to relaunch paused ad sets at midnight.

Restart ad sets at 12 AM

Pause ad set if 0 purchases

Pause ad set if CPA > X

Set a rule that will pause all active campaigns if the spend of the ad account overall goes over the custom limit

Pause campaigns based on the ad account’s spend

Automatically reset budgets to their original value daily

Reset budget every midnight

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Increase budget if CPA < X

Check out this handy tip on using the "Add to Name" and "Remove from Name" tasks based on your ROAS

Add to name and Remove from name depending on ROAS

Automatically update item names based on spend and performance

Add to name and Remove from name depending on Spend

Duplicate ad set with delayed start

Automatically increase budget for duplicated campaigns/ad set

Duplicate at a higher budget

Give underperforming ads a fresh start by duplicating them.

Duplicate ads for a second chance

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Explore most popular automations for Meta

Common Meta automations

Find answers and get help from Intercom Support and Community Experts

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