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Discover the strategies that include automations for identifying and pausing underperforming ads, scaling high performers, and restarting ads with delayed conversions.

Best practices for maximizing your ad performance

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Increase budget if CPA < X

A popular marketing strategy is to relaunch paused ad sets at midnight.

Restart ad sets at 12 AM

Pause ad set if 0 purchases

Pause ad set if CPA > X

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Unpause ad set if CPA < X

Check out this handy tip on using the "Add to Name" and "Remove from Name" tasks based on your ROAS

Add to name and Remove from name depending on ROAS

Set a rule that will pause all active campaigns if the spend of the ad account overall goes over the custom limit

Pause campaigns based on the ad account’s spend

Duplicate ad set with delayed start

Aigul

Alla

Anastasia

Explore most popular automations for Meta

Common Meta automations

Find answers and get help from Intercom Support and Community Experts

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Track the progress of all tickets related to your company.

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