Scaling campaigns by duplicating high-performing ad sets is a common and effective strategy. But here’s the catch - when you duplicate an ad set, the copy inherits the same budget and settings as the original.
The only change - “- Copy” appends to the name of the duplicate.
If you want to automatically increase the budget for these newly created copies right after they’re made, there’s a simple way to do it using an automated rule.
Here’s how to set up a rule that detects and adjusts the budget for ad set copies:
Use the name filter to target only duplicated ad sets - "Ad Set Name contains
- Copy":
Select the "Increase budget" task and set a time-based condition so the rule applies only to newly created copies:
This is a smart and reliable way to scale efficiently while keeping full control over your budgets.
Whether you want to double, increase by 20%, or set a specific amount, it’s all possible with this rule.
However, if you are running a CBO campaign, you can duplicate Meta campaigns and set a new budget for the duplicate within the same rule:
This means if you’re duplicating a well-performing CBO campaign, you can assign a standard starting budget instead of inheriting the original campaign’s budget, which may have been increased over time as performance improved.
Need help tailoring this to your account setup? Just let us know - we’re here to help!