Now navigate to the Bïrch Rules page and click + Create rule

Select your ad account and under Scope select ad sets which budgets the rule will increase.

If you want the scope of the rule to exclude ad sets that have not been active for a long time, you can add a filter based on the metric to make sure such ad sets are not activated. For example, Ad set metrics Impressions in the Last 30 days > 0

This way, the rule will not match ad sets if the collective count of impressions over the last 30 days is 0.

This rule will increase an ad set's budget by 20% once a day. If you prefer a different strategy, this is where you set it.

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Edit 1st condition: set a minimum number of conversions. Be careful of setting this number too low. A couple of conversions may not be enough to be sure that an ad set is a solid candidate for scaling.

Edit 2nd condition: enter your desired CPA.

The 3rd condition prevents the rule from increasing the budget after 12 p.m. You can change the time or delete the condition if you don't need it.

You're all set! Now set the rule live ✅

For more guidance check out our video course on the automated rules. Learn how to manage the budgets automatically in the video below: