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Common ways to use Meta Ads automated rules

Discover the strategies that include automations for identifying and pausing underperforming ads, scaling high performers, and restarting ads with delayed conversions.

Best practices for maximizing your ad performance

Let's set up a rule that will unpause ad sets if their CPA goes below your maximum value. Such rules are also called 'safety net'.

Unpause ad set if CPA < X

Check out a popular marketing strategy to relaunch paused ad sets at midnight.

Restart ad sets at 12 AM

Pause ad set if 0 purchases

Pause ad set if CPA > X

Set a rule that will pause all active campaigns if the spend of the ad account overall goes over the custom limit

Pause campaigns based on the ad account’s spend

Automatically reset budgets to their original value daily

Reset budget every midnight

Let's scale! We'll increase the budget by 20% once a day before noon if an ad set is profitable.

Increase budget if CPA < X

Check out this handy tip on using the "Add to Name" and "Remove from Name" tasks based on your ROAS

Add to name and Remove from name depending on ROAS

Automatically update item names based on spend and performance

Add to name and Remove from name depending on Spend

Duplicate ad set with delayed start

Automatically increase budget for duplicated campaigns/ad set

Duplicate at higher budget

Give underperforming ads a fresh start by duplicating them.

Duplicate ads for a second chance

Explore most popular automations for Meta

Common Meta automations

Empower your ad campaigns with this dynamic rule that ensures your budget aligns seamlessly with your success metrics!

Pro-tip: dynamic budget boosts for every conversion

Explore how to automate campaigns based on external factors such as weather, date, and national holidays

Pro-tip: trigger actions based on external factors like weather, odd/even days and public holidays

This strategy can help you pause campaigns or change their budget/bid if their total sum of spend reaches a certain threshold

Pro-tip: trigger automatic actions on campaigns based on their total spend

Learn about ad set duplication, metric comparison, hours since creation metric, scheduling budgets for the whole week and more

Advanced tips for automated rules

Ranking examples

Team

Learn about advanced setups for your Meta rules

PRO-tips

Find answers and get help from Intercom Support and Community Experts

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