In short: more data signals transmitted → more accurate attribution → better functioning Meta ad algorithms → ads shown to the right audience → higher conversions.
Key benefits of Signals Gateway:
Privacy-compliant: Fully compliant with GDPR, CCPA, ePrivacy Directive, and PIPA. No user consent required.
Accurate attribution: Track and attribute every conversion on web and mobile, so you know exactly which ad drove the sale.
Flexible pricing: Pay based on the number of events you track - no unnecessary costs.
Better targeting: Deliver your ads to the most relevant audience, improving conversion rates and engagement.
Data ownership: Use your own first-party data independently of big tech platforms to enhance ad personalization and customer experience.
Secure and private: First-party data is encrypted, ensuring your customers’ privacy is protected.
Data control: Store your data in your own database for deeper analytics, customer insights, and enhanced experiences.