Birch focuses on four main areas:
AUTOMATE: Set automated rules that manage your ad campaigns for you. Rules can scale, duplicate, pause, or restart ads, and adjust budgets whenever the conditions you set are met. Available for Meta, TikTok, Google, and Snapchat.
LAUNCH WITH STAGE: Build and launch ads at scale. Prepare creatives, copy, and settings in one place, then push them live in bulk.
AI & MCP: Connect your own AI agent, such as Claude or ChatGPT, to Birch through our MCP server. Your agent can answer questions about Birch and help you work with your campaigns.
ANALYZE: Get cross-platform reports delivered on a schedule, plus Slack alerts so you always know what your rules are doing.
There's a lot more to explore! See the full feature overview here, or check out our Crash Course for a library of help videos.