Birch is an automation tool that works via API of the ad platfoms (Meta, TikTok, Google, Snapchat). To start using the platform, you just need to complete 2 steps:
1. Connect your profile for the ad platform you want to use (Meta/Google/TikTok/Snapchat) on the Platforms page.
2. Select the ad accounts you would like to work with by linking them to the workspace.
And that’s it! 🎉
You can now start creating automation rules, check out your best-performing creatives with the Explorer feature, and launch new campaigns in a few clicks.