Bïrch is an advanced automation tool designed to streamline your ad management across platforms like Facebook, Google, Snapchat, and TikTok. Check the detailed list of available features here.
Here’s a quick overview of what Bïrch can do for you.
Which Bïrch features can help you improve advertising?
Workspaces is a powerful feature that allows you to organize clients, brands, and projects into focused environments with clear visibility over performance, Bïrch Hub, and insights. Learn how to set them up, manage access, and keep your team efficient, secure, and perfectly structured.
Automated Rules. Bïrch allows creating rules with complex conditions, flexible schedule settings, and a wide variety of automated actions to manage your ad campaigns with greater efficiency. You can control spending limits and adjust budgets, scale the most profitable ads and pause underperforming ones, start and pause campaigns on a custom schedule, and more.
Bïrch Hub: Enhance your Meta Ads tracking and reporting with server-side tracking and improved conversion insights for more accurate data and better campaign performance. You gain full control over your data, collecting information about visitors and clients, storing it on your own server, and transferring it to Meta and other ad platforms without loss.
Post boosting. Promote Facebook and Instagram posts automatically based on conditions you define using our Post Boosting feature. Combine it with automated rules and develop your own ad promotion strategy.
Launcher is a tool for generating ad sets from multiple combinations of creatives in a few clicks, designed to reduce the time spent on manual, repetitive tasks so you can focus on what really matters. It also allows seamless accessing and uploading multiple creatives from your local storage or Google Drive.
Audience Management: Create saved audiences (manual and Advantage+), custom and lookalike audiences with advanced settings for better targeting.
Explorer: Create custom reports tailored to individual ads or ad groups, with advanced features like precise metric conditions and seamless integration with Automated Rules. It also offers preconfigured reports such as Top Ads, Fatigued Ads, Best Video Ads, and Downtrending Ads, providing quick insights for efficient campaign optimization.
Reports. Create custom reports and visual charts that provide data on all aspects of your ad campaigns, and deliver them to your email or Slack channel on a schedule.
Top Audiences. This tool will help you understand how your audiences perform, create reports using various metrics and filters to identify those that deliver the best results, compare them with each other, and discover new opportunities to grow your business.
Automate audience updates and tackle attribution issues by integrating your Google Sheets data to build custom metrics and rules.
Use Hyros, Wicked Reports, AppsFlyer data in your automation
Check out our help center further and reach out to us if you need any help 🙌🏼