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Overview of Bïrch features
Overview of Bïrch features

Learn about Bïrch's key features and what you can use them for

Anastasia avatar
Written by Anastasia
Updated over a month ago

Bïrch is an advanced automation tool designed to streamline your ad management across platforms like Facebook, Google, Snapchat, and TikTok. Check the detailed list of available features here.

Here’s a quick overview of what Bïrch can do for you.

Which Bïrch features can help you improve advertising?

Workspaces is a powerful feature that allows you to combine the performance data of different ad accounts into one convenient dashboard. This means you can easily compare the results of your campaigns across various platforms, such as Meta, TikTok, Google, and Snapchat.

Automated Rules. Bïrch allows creating rules with complex conditions, flexible schedule settings, and a wide variety of automated actions to manage your ad campaigns with greater efficiency. You can control spending limits and adjust budgets, scale the most profitable ads and pause underperforming ones, start and pause campaigns on a custom schedule, and more.

Post boosting. Promote Facebook and Instagram posts automatically based on conditions you define using our Post boosting feature. Combine it with the automated rules and come up with your own ad promotion strategy.

Bulk creation. With this tool, you can create ads in bulk from scratch or use existing Facebook posts, build multiple variations of creatives, and split audiences to find a combination of a creative and a copy that would deliver the best results.

Creative testing is a tool for generating ad sets from multiple combinations of creatives in a few clicks, designed to reduce the time spent on manual, repetitive tasks so you can focus on what really matters. It also allows seamlessly accessing and uploading multiple creatives from your local storage or Google Drive.

Audience Management: Create saved audiences, custom and lookalike audiences with advanced settings for better targeting.

Reports. Create custom reports and visual charts providing data around all aspects of your ad campaigns and deliver it to your email or Slack channel on a schedule.

Top Audiences. This tool will help you to understand how your audiences perform, create reports using various metrics and filters to find those that deliver best, compare them with each other and discover new opportunities to grow your business.

Top Creatives. Similar to Top Audiences, you can use this feature to analyze creatives you have and find the most successful ones. Use this data together with the Bulk creation tool and promote your business with the best working content.

Check out our help center further and reach out to us if you need any help 🙌🏼

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