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What is Birch?

Birch is a self-serve platform for automating and scaling your ads on Meta, Google, TikTok, and Snapchat.
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Rules watch your campaigns around the clock and act on them for you. They can shift budgets, pause underperformers, scale winners, and send alerts and reports to Slack.
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Stage lets you build and launch ads at scale. You prepare creatives, copy, and settings in one place and push them live in bulk.
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AI and MCP let you connect your own AI agent, such as Claude or ChatGPT, to Birch through our MCP server. Your agent can then answer questions about Birch and help you work with your ad accounts.
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New to Birch? Start with our feature overview or the Crash Course video library.

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