Better filters, more metrics, logs and notifications, custom metrics, scheduled reports, and, of course, our robust editor are just some of the advantages of using the TikTok integration. Let's go over each of them:
Automation Rules
If you would like to skip all the reading and try building the rules right now, feel free to jump into our rule set-up guides for TikTok. Otherwise, explore the step-by-step instructions below:
To start building automation rules for TikTok, you need to select TikTok Ads in Rules:
Now you are ready to take your TikTok marketing up a notch! You can apply the rules to specific Campaigns, Ad Groups and Ads or use our advanced filters: by name, objective, operation and delivery status (learn more about status meanings here).
You can use Bïrch automated rules to manage campaigns (and ad groups/ads inside them) with the following objectives:
App Promotion
Website Conversions
Reach
Traffic
Focused view optimization
Lead generation
Community Interaction
Product Sales
Please note that our filters are connected by AND operator. Due to TikTok API specifics, if you select multiple filters by campaign objective (i.e. campaign objective is Conversions AND Campaign objective is Traffic), the items that meet only the last filter applied (Campaign objective is Traffic) will be matched by the rule.
Here is the list of the actions available for TikTok Ads on a Campaign and Ad Group level (budget management can be performed on these levels only):
And most importantly, Bïrch has a wider range of metrics than available on TikTok natively - Page Events, Video Play, In-app Events, Basic Data, Engagement, and Attribution, you name it!
Besides, you can use our amazing metric comparison mode in your conditions to create elaborate rules:
For TikTok rules examples, please check out the article Common ways to use TikTok Ads automated rules.
For more details on how to set up automation rules in Bïrch, please check out our guide. And keep in mind that the rules come hand in hand with the rule logs that can provide useful insights. If you are wondering how to read logs, we got you covered - here is an article that explains all of it!
Custom Metrics
Not only does Bïrch provide an extended list of TikTok metrics, but it also allows you to bring your own data into TikTok using custom metrics, which means you can:
use Google Sheets integration to source your rules with 3rd party data
create math operations with existing metrics
blend external data and TikTok data to create completely new metrics
This update is a total game-changer for TikTok advertisers. Now you’ll be able to build automations using the numbers that matter the most and automate and optimize TikTok Ads based on metrics tailored to their objective.
New to custom metrics? Feel free to check out our guide on how to set up custom metrics in Bïrch.
Reports
You can now set up customizable scheduled reports for TikTok ads! To do so, simply select TikTok Ads from the “Platform” dropdown when creating a widget.
Now you are ready to measure your progress towards marketing goals by choosing from TikTok-specific KPIs and Line graphs. And, of course, you can set up scheduled delivery to keep the team and clients always up to date on progress. Get started in the Reports section of Bïrch and feel free to learn more about Bïrch reports here.
If you are looking for more information on marketing via TikTok Ads, we have some posts on our blog that might answer your questions:
Happy automation! 🎉