Whether you're new to automated rules or looking to enhance your existing strategies, this article will provide you with practical insights and examples on how to make the most of Bïrch's automated rule capabilities for TikTok Ads.
Ready-to-use Strategies for TikTok Ads
First of all, we invite you to check out Bïrch strategies for TikTok Ads, where you can find rules that can be easily transferred to you account by clicking "Use Strategy".
Day Parting: Pause and unpause ad sets at specific times
Stop Loss: Let the rules monitor your TikTok ad campaigns and ads performance, and receive notifications if conversion volume is too low. Watch a video walkthrough.
Manage Budgets: Auto manage your budget according to ROAS by comparing timeframes in order to get a bigger picture of the ads performance
Track performance: Pause and start ad groups based on their performance
Rule Templates
If you are looking for some more examples on how to set up automated rules for TikTok Ads that drive results, you can also take advantage of the rule templates. Just go to TikTok Ads rules, and click Create rule. There you be offered to create a rule from scratch or start from a template:
Templates can be filtered by level (campaigns/ ad groups/ ads) and type (pause/ budget change).
Best Practices for TikTok Automation
Feel free to click on the automation you need and apply it to your account using "create rule" button.
🎯 Performance-based budget adjustment
Automatically decrease the budget of ad groups that have a low conversion number. By setting a threshold, such as a conversion number below 5, the rule can reduce the budget allocation to minimize spending on underperforming ads.
Automatically increase the budget for ad groups that demonstrate a high click-through rate and a desirable ROAS. It can be used if your ads are optimized for conversions and targeted at e-commerce customers, with the conversion event being a “Complete payment.”
⏰ Time-based budgeting rules
Strategy adjusts the budget allocation between weekdays and weekends based on user behavior patterns. This strategy suggests a variation for campaigns that tend to generate higher engagement and conversions on weekends - the rules increase the budget for campaigns running on Saturdays and Sundays, and decrease the budgets on Mondays.
Automatically pause the ads during nighttime hours when user activity and ad impressions typically decrease. This rule helps optimize spending by saving the budget during periods of lower engagement and focusing resources on more active times of the day.
Common practice to reset budgets of your campaigns at the start of a new day (12:15 AM).
Please make sure you customize these rules based on your target audience, campaign objectives, and performance data to achieve the desired balance and efficiency. And feel free to refer to the resources below for more insight on how to manage your TikTok Ads campaigns in Bïrch: How to use custom data with TikTok automated Rules and Bïrch vs TikTok Ads automation
⚡️ Ready to take your TikTok Ads to the next level? Sign up to Bïrch and create your first rule for TikTok Ads!