The integration between Bïrch and Google Analytics combines the power of a leading analytics tool with an advanced automation platform, allowing you to optimize your advertising campaigns with precision and efficiency. By harnessing the data-driven insights generated by this integration, you can stay ahead of the competition and achieve better results for your marketing efforts.
Why Integrate Google Analytics with Bïrch?
Google Analytics offers a seamless solution for in-depth site traffic analysis, empowering you to gain insights into top-performing channels, measure your website's performance, and evaluate its overall return on investment effortlessly.
Connecting Google Analytics to Bïrch
To integrate Google Analytics with Bïrch, go to the Bïrch Integrations page and click on the Google Analytics tile under the Reporting section.
Once connected, you'll be ready to start harnessing the power of your Google Analytics 4 data within Bïrch.
Please note: as Google is gradually moving all accounts to GA4, standard Google Analytics may not be supported in Bïrch in the future. To safeguard your existing standard Google Analytics accounts that have been previously linked to Bïrch, we advise against manually unlinking or toggling them. If you encounter any connectivity issues, we recommend using this link to re-authenticate your connection.
By using the provided link, you can ensure that your standard Google Analytics accounts, which were formerly connected to Bïrch, remain accessible in your reports.
Creating Reports Using Google Analytics Data
You can create detailed KPI, Line, Pie, and Breakdown reports by utilizing your Google Analytics data in Bïrch. These reports offer insights into your website's performance and visitor behavior, keeping your team and clients informed.
Please check out this article to learn about setting up reports.
Setting Automated rules with GA data for Google Ads
It is also possible to set up automation rules for Google Ads based on Google Analytics metrics to optimize your advertising campaigns. These metrics are available in the list of metrics within a rule builder. With Bïrch, you can automate actions such as adjusting bidding strategies, budget allocation, and ad pausing for improved campaign performance.
Learn more about creating automated rules here.
Setting Automated rules with GA data for Facebook, TikTok and Snapchat Ads
If you would like to use Google Analytics data with other advertising platforms like Facebook Ads, TikTok Ads and Snapchat Ads, please follow these steps:
Install a Google Analytics Spreadsheet Add-on so that your data is automatically populated into the Google Sheets. Here is how to do it.
Create a custom metric based on this Google Sheet in Bïrch following Step 2 of these instructions.
If you use Values associated with IDs, make sure your Google Sheet contains the IDs of the ads/ad sets/campaigns checked by the rule.Create an automated rule based on this custom metric following Step 3 of these instructions.
That is it, your rule will now trigger action based on the GA data.
Creating Custom Metrics for Google Ads with GA data
You have the option to create custom metrics by blending Google Analytics data with regular metrics and Google Sheet metrics. This allows you to create tailored tracking solutions for your Google Ads campaigns, aligning your measurements with your specific advertising objectives. You can use these custom metrics further in your Google Ads automated rules.
Here you can learn more about custom metrics creation.
Please also check out the following posts on our blog that can provide you with a comprehensive understanding of how tracking with Google Analytics functions and how it can be effectively used within the Bïrch platform:
Tracking Facebook ads in Google Analytics the right way
For further assistance or inquiries, please don't hesitate to reach out to our dedicated team in Intercom chat or at support@bir.ch. We'd be happy to help!
Thank you for choosing Bïrch, and happy marketing 😊