Snapchat Ads integration explained

Our Snapchat Ads integration includes automation, reports features and AI powered features - Birch AI and Bïrch MCP. Let's dive deep into each of the options below 👇🏼

Bïrch AI - is an assistant inside Birch that reads your rules and your performance side by side. It spots what's off, suggests what to change, and drafts the fix for you to review.

MCP (Model Context Protocol) is an open standard that lets AI agents securely connect to external data sources. With Bïrch MCP, your AI agent can read your rule logs directly - every check and trigger - and use them to tell you what's actually happening: which rules are firing most, what's conflicting, what's worth refining.

What Bïrch AI and Bïrch MCP can help you with:

Check out this page for more details about Bïrch AI tools and which fits your workflow best.

To start creating automated rules please make sure you've connected your Snapchat profile with admin rights to manage ad accounts in Settings.

Once the ad accounts have been connected, please select Snapchat Ads in rules:

Now you are ready to automate your campaign management processes, set up rules to start and stop the items, change budgets and bids, duplicate, notify about changes in the metrics you are monitoring!

You can start by creating a rule from scratch, or use our pre-configured solutions to make your Snapchat ad campaigns performance even better:

It takes just a few clicks to apply the strategies and templates to your account ⚡️

First, select the ad account you want the rule to apply to. You can choose up to 5 ad accounts, given that they all use the same currency.

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At this section, you can choose the level that your rule will be working at (items that your rule will be checking):

It is also possible to narrow down the number of items by adding standalone filters or filter groups:

It is possible to get notified about the metric values at the ad account level.

The following list actions can be taken at the ad set level:

All of these actions (except from bids management) are available at the campaign level. For the ads level, there are start/pause/notify and add to name/remove from name/replace text in name tasks.

Bïrch has a wide range of metrics for Snapchat Ads automation. Here are groups of metrics available:

Furthermore, you can bring your own data using custom metrics, which means you can:

This is really useful for better advertising automation! With the help of custom metrics, you can save even more time and effort by successfully managing advertising processes.

New to custom metrics? Feel free to check out our guide on how to set up custom metrics in Bïrch.

You can either select standard timeframes for your metrics, or create your own custom timeframes you make sure your Bïrch rules and reports are pulling the metric values for the period that really matters to your business:

You can also create a KPI report to check the spend of your campaigns for the given time frame, and also compare the data with the previous period. To do so, simply select Snapchat Ads from the 'platform' breakdown when creating a widget, specify the ad account, add a metric and set a timeframe, then click to 'add a widget' to see the data:

The reports can have a scheduled delivery to keep the team and clients in the loop in terms of your progress. Get started in the Reports section of Bïrch and feel free to learn more about Bïrch reports here.

In addition to automation and reporting, Bïrch also supports Snapchat Ads creation through Stage. Stage is designed to help teams launch creatives faster by minimizing the manual work of uploading media and creating ads.

With Stage, you can:

You can check out these articles to learn more:

If there are any questions on Snapchat Ads integration left, please feel free to ask them either in Intercom chat by clicking the chat bubble at the bottom right of the page, or via the email support@bir.ch