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How does Signals Gateway work?

Sara avatar
Written by Sara
Updated over a week ago

Signals Gateway acts as a central hub for all your tracking data. Your Pixel, SDK, offline uploads, and CRM integrations share data exclusively to your own cloud server hosted by Bïrch. These data sources are centralized within your Signals Gateway, giving you full control over where the data is sent, whether to Meta or another destination.


With the customized connector, Signals Gateway simplifies sharing data with any platform. Additionally, Signals Gateway offers a built-in integration with Google BigQuery, which helps you to run data analyses.

In practice, you can use the Signals Gateway Pixel to send events and user data it collects to non-Meta destinations. While the list of supported destinations is currently limited, more options are expected soon.

👉 Try now in the Bïrch Hub

👉 For a step-by-step guide, refer to the full setup article

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