For optimal tracking and ad performance, it’s best to have one Gateway per domain, with DNS routing configured for that domain inside the Gateway:
Add the new Signals Pixel to your website.
Route it through a first-party tracking domain (e.g.,
track.yoursite.com) using DNS routing.Determine the data's final destination. You can utilize the built-in connectors for Meta and BigQuery, or you can create custom connectors to send the data to other platforms
Keep your existing Meta Pixel on the site.
Connect it to the Conversions API Gateway (CAPIG) to send server-side events to Meta.
Running both pipelines together enhances tracking accuracy and can help reduce your CPA by providing more complete and reliable conversion data.