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Day parting: Pause and start at a specific time
Day parting: Pause and start at a specific time
Anastasia avatar
Written by Anastasia
Updated over 11 months ago

You can turn off campaigns at night and restart them in the morning every day (or on specific days) using Time greater / Time less conditions in combination with the Run on specific days and times option of the Schedule section selected.

Let's say we want to start all campaigns at 6:00 AM and turn them off at 11:00 PM (every day, Mon-Sun):

1. Create 2 tasks in a single rule:

  • Task 1 - Start campaign if Time less than 7 am

  • Task 2- Pause campaign if Time greater than 10 pm

2. Enable Run on specific day and time option in the Schedule section and set up the timing to 6 am and 11 pm, Sunday-Saturday (click on Weekly time slot to check all 7 days at once):

Note that the timezone selected for the conditions should be the same as in the Timezone section below the Schedule:

So this rule would run twice a day accurately at the times selected in the custom schedule. When it runs at 6:00 AM the rule checks conditions in both tasks but only one of them will be met - the one in the Start task (6:00 AM is less than 7:00 AM). Hence only the Start task gets triggered at 6:00 AM. Pause task works the same way at 11:00 PM (a condition in Start task isn't going to be met at 11:00 PM).

If you need to run specific campaigns on a schedule, you'd need to filter campaigns by their names in Filters section: Campaign name doesn't contain 'tag' (exclude campaigns) or Campaign name contains 'tag' (include particular campaigns). 

Additionally, check this video out to learn how to build pause rules:

And view the full video course for more guidance

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