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📌<b>Strategy:</b> <a href="https://app.bir.ch/share/08a12cc278694c8b" rel="nofollow noopener noreferrer" target="_blank">Pausing high-cost, low performing ads of app promotion campaigns</a>

This strategy helps prevent inefficient spending and keeps the budget focused on high-performing ads.

Learn how to optimize app install campaigns by automatically pausing ads when CPI exceeds the target and CTR drops below 1.5%.

Pausing high-cost, low engagement ads of app promotion campaigns

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Pausing high-cost, low engagement ads of app promotion campaigns

📌Strategy: Pausing high-cost, low performing ads of app promotion campaigns