How status-based filters in Bïrch match delivery statuses and filters in Ads Manager | Help Center

Whether you are creating rules or reports in Bïrch, you can filter out ads, ad sets and campaigns to make sure you are targeting only the items that meet your criteria.

As Bïrch uses Meta API for filtering, which sometimes relies on filtering methods that differ from the ones you see in Ads Manager, there is not always 100% match between filters and statuses in AM and Bïrch. However, nothing to worry about - we've got you covered with our filters map 🗺️

A few important notes:

AM status refers to the status within "Delivery" column in AM and the ON/OFF toggle position of the item
AM filters refer to the Delivery filters that can be applied in AM
Bïrch filters do not match draft ads, ad sets and campaigns
Full info on all Meta statuses in AM can be found here

Please check out the table below to learn how Bïrch status-based filters translate into Meta Ads Manager filters and statuses:

Bïrch filter level	Bïrch filter	AM status and ON/OFF toggle	AM filter
Campaign	Campaign status is `Active`	Campaigns with the toggle `ON`, regardless of the status in the "Delivery" column Campaigns that contain only Ad sets in `Learning` and `Learning limited` delivery may not be matched	Campaign delivery is `Active, Errors, Inactive`
	Campaign status is `Paused`	Any campaigns with the toggle `OFF`, Delivery is `OFF` Campaigns that contain only Ad sets in `Learning` and `Learning limited` delivery may not be matched	Campaign delivery is `OFF`
	Campaign delivery status is `Active`	Delivery is `Active`	Campaign delivery is `Active`
	Campaign delivery status is `Inactive`	Any campaigns with the toggle `OFF`, Delivery is `OFF`	Campaign delivery is `OFF`
	Campaign delivery status is `Not delivering`	Delivery is any of the options: `Campaign error, Ad set error, Ad sets off, Ad sets inactive, No ads`	Campaign delivery is `Errors, Inactive,` excluding `Completed` campaigns
	Campaign delivery status is `Completed`	Delivery is `Completed`	Does not correspond to any specific filter in AM. Campaign delivery is `Inactive` would match campaigns with Delivery is `Completed` + `Errors`
	Campaign delivery status is `Scheduled`	Delivery is `Scheduled`	Does not correspond to any specific filter in AM.
	Campaign delivery status is `Rejected`	Delivery is `Rejected`	Does not correspond to any specific filter in AM

Ad set	Ad set status is `Active`	Ad sets with the toggle `ON`, given that the parent campaign is also `ON` Ad sets in `Learning` and `Learning limited` delivery may not be matched	Campaign delivery is NOT `Deleted`, `Errors, OFF` AND Ad set delivery is NOT `Deleted, Errors, OFF`
	Ad set status is `Paused`	Ad sets with the toggle `OFF`, Delivery is `OFF` Ad sets in `Learning` and `Learning limited` delivery may not be matched	Ad set delivery is `OFF`
	Ad set status is `Campaign Paused`	Ad sets with the toggle `ON` given that they belong to campaigns with the toggle `OFF`	Ad set delivery is `Inactive` AND Campaign delivery is `OFF`
	Ad set delivery status is `Active`	Delivery is `Active`, `Learning`	Ad set delivery is `Active`
	Ad set delivery status is `Inactive`	Any ad sets with the toggle `OFF`, Delivery is `OFF`	Ad set delivery is `OFF`
	Ad set delivery status is `Not delivering`	Delivery is any of the options: `Campaign error, Ad set error, Ad sets off, Ad sets inactive, No ads, Campaign is off`	Ad set delivery is `Errors, Inactive` excluding `Completed` ad sets
	Ad set delivery status is `Scheduled`	Delivery is `Scheduled`	Does not correspond to any specific filter in AM
	Ad set delivery status is `Completed`	Delivery is `Completed`	Does not correspond to any specific filter in AM. Ad set delivery is `Inactive` would match campaigns with Delivery is `Completed` + `Errors` + `Campaign OFF`
	Ad set delivery status is `Rejected`	Delivery is `Rejected`	Does not correspond to any specific filter in AM

Ad	Ad status is `Active`	Ads with the toggle `ON`, given that both the parent campaign and the parent ad set are also `ON` Delivery is `Active, Completed` Ads in `Learning` and `Learning limited` deliverymay not be matched	Does not correspond to any specific filter in AM
	Ad status is `Paused`	Any ads with the toggle `OFF`, Delivery is `OFF` Ads in `Learning` and `Learning limited` delivery may not be matched	Ad delivery is `OFF`
	Ad status is ad set `Paused`	Ads with the toggle `ON` given that the parent campaign and the parent ad set are both `OFF`	Ad set delivery is `OFF` AND Ad delivery is `Inactive`
	Ad status is `Campaign Paused`	Ads with the toggle `ON` given that the toggle of the parent campaign is `OFF`, whereas the the toggle of the parent ad set is `ON` Delivery is `Completed`, `Campaign OFF`	Campaign delivery is `OFF` AND Ad set delivery is NOT `OFF` AND Ad delivery is `Inactive`
	Ad status is `Not Approved`	Delivery is `Rejected`	Does not correspond to any specific filter in AM
	Ad delivery status is `Active`	Delivery is `Active`, `Learning`	Ad delivery is `Active`
	Ad delivery status is `Inactive`	Any ad with the toggle `OFF`, Delivery is `OFF`	Ad delivery is `OFF`
	Ad delivery status is `Not delivering`	Delivery is any of the options: `Campaign error, Ad set error, Ad sets off, Ad sets inactive, No ads, Campaigns is off, Rejected`	Ad set delivery is `Errors, Inactive` excluding `Completed` ads
	Ad delivery status is `Scheduled`	Delivery is `Scheduled`	Does not correspond to any specific filter in AM
	Ad delivery status is `Rejected`	Delivery is `Rejected`	Does not correspond to any specific filter in AM

If you have further questions on how any filters work in Bïrch, please do not hesitate to ping us via chat or at support@bir.ch ⚡️

✨ Happy automation! ✨