Whether you are creating rules or reports in Bïrch, you can filter out ads, ad sets and campaigns to make sure you are targeting only the items that meet your criteria.
As Bïrch uses Meta API for filtering, which sometimes relies on filtering methods that differ from the ones you see in Ads Manager, there is not always 100% match between filters and statuses in AM and Bïrch. However, nothing to worry about - we've got you covered with our filters map 🗺️
A few important notes:
AM status refers to the status within "Delivery" column in AM and the ON/OFF toggle position of the item
AM filters refer to the Delivery filters that can be applied in AM
Bïrch filters do not match draft ads, ad sets and campaigns
Full info on all Meta statuses in AM can be found here
Please check out the table below to learn how Bïrch status-based filters translate into Meta Ads Manager filters and statuses:
Bïrch filter level | Bïrch filter | AM status and ON/OFF toggle | AM filter |
Campaign | Campaign status is | Campaigns with the toggle | Campaign delivery is |
| Campaign status is | Any campaigns with the toggle | Campaign delivery is |
| Campaign delivery status is | Delivery is | Campaign delivery is |
| Campaign delivery status is | Any campaigns with the toggle | Campaign delivery is |
| Campaign delivery status is | Delivery is any of the options: | Campaign delivery is |
| Campaign delivery status is | Delivery is | Does not correspond to any specific filter in AM. |
| Campaign delivery status is | Delivery is | Does not correspond to any specific filter in AM. |
| Campaign delivery status is | Delivery is | Does not correspond to any specific filter in AM |
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Ad set | Ad set status is | Ad sets with the toggle | Campaign delivery is NOT |
| Ad set status is | Ad sets with the toggle
Ad sets in | Ad set delivery is |
| Ad set status is | Ad sets with the toggle | Ad set delivery is |
| Ad set delivery status is | Delivery is | Ad set delivery is |
| Ad set delivery status is | Any ad sets with the toggle | Ad set delivery is |
| Ad set delivery status is | Delivery is any of the options: | Ad set delivery is |
| Ad set delivery status is | Delivery is | Does not correspond to any specific filter in AM |
| Ad set delivery status is | Delivery is | Does not correspond to any specific filter in AM. |
| Ad set delivery status is | Delivery is | Does not correspond to any specific filter in AM |
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Ad | Ad status is | Ads with the toggle
Ads in | Does not correspond to any specific filter in AM |
| Ad status is | Any ads with the toggle | Ad delivery is |
| Ad status is ad set | Ads with the toggle | Ad set delivery is |
| Ad status is | Ads with the toggle | Campaign delivery is |
| Ad status is | Delivery is | Does not correspond to any specific filter in AM |
| Ad delivery status is | Delivery is | Ad delivery is |
| Ad delivery status is | Any ad with the toggle | Ad delivery is |
| Ad delivery status is | Delivery is any of the options: | Ad set delivery is |
| Ad delivery status is | Delivery is | Does not correspond to any specific filter in AM |
| Ad delivery status is | Delivery is | Does not correspond to any specific filter in AM |
If you have further questions on how any filters work in Bïrch, please do not hesitate to ping us via chat or at support@bir.ch ⚡️
✨ Happy automation! ✨