The main difference between the Essential and Pro plans lies in the features available. The Pro plan includes all features, while the Essential plan offers a more limited selection. Check out all Pro and Essential plan tiers, just move a slider to match your monthly ad spend.
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Designed for companies that prefer managing campaigns fully automatically and do not want to implement customized scenarios, for example:
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🎨 Creative teams that want to focus more on the creative side of the marketing game without getting deeply involved in building ad strategies
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🛍️ E-commerce Businesses seeking a simple, efficient way to promote their products or services using organic Facebook and Instagram content.
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Essential plans include:

Please note that Essential plans are available up to $150K monthly ad spend. In case your monthly ad spend is higher, you can opt for a Pro plan.

Ideal for agencies managing multiple clients or growing e-commerce businesses and large professional enterprises, this plan is designed to elevate marketing to the next level. It enables:

The Pro plan provides access to all Bïrch features - those from Essential plan above 👆🏼 and, additionally:

During the free trial, you get access to all features in Pro bundle. Users on legacy plans who subscribed before Jan 2025 also get access to all Pro features.

Plans can be switched between Essential to PRO on the Billing page. Read this article for more details on how such changes affect your billing.

If you are currently on a Pro and switch to the Essential plan, your existing automated rules and templates will be disabled and saved as drafts. These drafts will remain accessible if you decide to switch back to the Pro plan.

Find more information in the articles below:

Or contact our support team via the chat bubble or email us at support@bir.ch.