Plans and Spend Limits
Birch has three subscriptions, each billed separately:
Birch plan (Essential, Pro or Enterprise) – priced by your monthly ad spend across all connected ad accounts. Essential covers the core tools. Pro adds automated rules and strategies, Explorer, Launcher and the free version of Stage. Enterprise is a custom plan. Compare plans on the pricing page.
Stage – a separate subscription if you need more than the free version included in Pro. See more on Stage pricing.
Birch Hub – priced per Gateway, based on the number of tracked events. See more on Birch Hub pricing.
To find the right plan, pick the one on the pricing page that matches your estimated ad spend and the features you need.
❗️ Please note that the billing is not based on the ad spend generated via Birch rules. It counts the ad spend across all connected ad accounts for the period they were connected. Connection is controlled through Workspace assignment: if you're not using an ad account with Birch, unlink it from the Workspace and its spend stops counting. Note that unlinking the Workspace disconnects the ad account from Birch.
Monthly plans: if you exceed the spend limit, you pay additional charges for the overspend amount. See About additional charges.
Yearly plans: overages don't apply. If you exceed the limit, your existing rules and reports keep working, but you can't edit them or create new ones until the next month starts. Then your cumulative spend starts over.
EUR and USD billing
Whether you are billed in EUR or USD for any Birch product depends solely on your billing address and Tax ID. The same currency is used for your price and spend limit, e.g., if your price is in USD, your spend is also calculated in USD.
Billing address | Tax Number | Billed by | Currency | VAT | Invoicing |
Spain | Spanish NIF | Revealbot, S.L. (Spain) | EUR | Spanish IVA of 21% will be added at checkout
| Invopop email: full factura |
Other EU countries | A verified VAT of another EU country (valid in EU VIES registry | Revealbot, S.L. (Spain) | EUR | 0% VAT added (reverse charge applies) | Invopop email: full factura |
Other EU countries | No VAT number | Revealbot, S.L. (Spain) | EUR | Country's local VAT rate is applied automatically by Stripe | Invopop email: factura simplificada |
Norway, Iceland, Liechtenstein, UK, Switzerland | Local Tax number | Birch Team, Inc. (US) | USD | n/a | Stripe invoice will be sent to your billing email, also available on the Billing page |
All other countries | Local Tax number | Birch Team, Inc. (US) | USD | n/a | Stripe invoice will be sent to your billing email, also available on the Billing page |
Invopop is our invoicing provider, so emails from no-reply@invopop.com are genuine.
Can't find your factura, or need to correct or add a VAT number? Contact us at support@bir.ch.
Billing period
You can be billed monthly or annually for your plan (quarterly or 6-month plans are available for enterprise clients).
Monthly Plans: The billing period starts on the first day of your subscription and lasts for a month; it then renews each month automatically unless you cancel.
Annual Plans: The billing period starts on the first day of your subscription and lasts for a year; it then renews each year automatically unless you cancel.
You can cancel an active subscription at any time on the billing page - the button is at the bottom of the page.
After you cancel the subscription, you'll still have full access to Birch until the end of the billing period you've paid for, and ad spend from ad accounts linked to Workspaces will keep being counted toward the total ad spend. If you'd like to stop ad spend from being counted, you can unlink ad accounts or disconnect the profile.
Note: both of these actions - unlinking the ad account or disconnecting the profile - will cause rules to turn into drafts and Launcher templates and reports to disappear.
Billing page
Only your workspace admin can see and edit billing details. On the Billing page you can:
See your current plan and change it
Apply a discount code
See your cumulative ad spend chart and payment history
Update your billing address and payment information
The ad spend chart shows your cumulative spend within the billing period. It adds up the spend of all Meta, TikTok, Google and Snapchat ad accounts connected to Birch and converts it to your plan currency (USD or EUR) if needed.
Manage your payment methods
You can view and manage all your saved payment methods directly from the Billing page:
See all cards: the full list of saved cards.
Set a default card: used for future automatic payments.
Remove cards: if your subscription is active and set to auto-charge, at least one valid card must stay on file.
Didn't find an answer to your question? Feel free to email us or just hit us up on the in-app chat bubble ⚡️