Monthly plans
Essential and Pro plans have a monthly ad spend limit. If your ad spend goes over the limit, we won't interrupt your service – all features stay active, and an additional charge is added to your next bill. The charge is a percentage of the overspend that depends on your plan (see the tables below). It's calculated month by month and applies only to monthly plans.
If you regularly go well over your limit, upgrading to a higher tier can be cheaper. You can pick a different plan on the Upgrade page.
Note: upgrading doesn't remove overages you built up before the upgrade – they're still charged.
Yearly plans
Yearly plans have the same monthly spend limit as monthly plans. For example, a $99 yearly plan allows up to $10k of ad spend each month.
No overages are charged on yearly plans. If you go over the limit, your automated rules, post-boosting rules and reports keep working, but you can't edit them or create new ones until the next month starts. Then your monthly spend starts over.
If it's urgent, you can upgrade to a higher plan at any time instead of waiting for the new month.
Charges by plan tiers
The additional fee for monthly plans depends on your current plan percentage; see the table below. Here's the breakdown of charges by tier.
Pro Plan Tiers |
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Plan | $99 | $249 | $499 | $799 | $1,299 | $1,799 |
Ad spend limit | $10,000 | $30,000 | $75,000 | $150,000 | $300,000 | $500,000 |
Overages | 0.99% | 0.83% | 0.67% | 0.53% | 0.43% | 0.36% |
Essentials |
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Plan | $49 | $149 | $299 | $499 |
Ad spend limit | $10,000 | $30,000 | $75,000 | $150,000 |
Overages | 0.49% | 0.49% | 0.39% | 0.33% |
Billed in euros? If you're billed by Revealbot, S.L. (EU billing address), the same numbers apply in euros: the €249 Pro plan has a €30,000 limit, and overages are counted and charged in euros. Prices exclude VAT.
If you are planning on spending more than $500k/m, please reach out to our Sales team by clicking the "Let's chat" button on the Pricing page or on the Billing page inside your account to discuss custom pricing.
Example
If you choose a Pro monthly $249 plan, your maximum ad spend limit will be $30,000. If you first subscribe to the plan on March 14, you will pay $249 at the beginning of the billing period. Then, this amount will be charged repeatedly each month: your next payment will proceed on April, 14. But your ad spend may increase.
For example, by May 5 it could reach $31,000 and further increase to $35,000 by May 14, the day when the next billing cycle starts. This means that your overspend amount is $5,000 by the beginning of the next billing period.
The overspend amount is calculated as $5,000 (total overspend) * 0.83 % (overages percent) / 100%. Total is $41.5.
So on May 14 you will pay the additional fee of $41.5 for the overspend of April 14 – May 14 billing period, plus the regular fee of $249 for the upcoming period May 14 – June 14. The total amount will be $290.50.
Note: if your ad spend decreases significantly, we advise you to downgrade to a plan of a lower tier to save money. Downgrade does not happen automatically; you will need to initiate the downgrade manually on the billing page. All plan downgrades take place at the end of the current billing cycle.
Check out this article on how plan changes affect the billing.