About additional charges

All Bïrch plans have the monthly ad spend limit. If your ad spend exceeds the limit of your plan, we won’t interrupt your service. Instead, an additional charge will be added to your monthly bill, while all features included in your plan will remain active. This charge depends on your current plan percentage. It is assessed on a month-to-month basis and applies only to monthly plans.

Upgrading to a higher tier can be cheaper if the monthly limit is exceeded by much. You can choose a different plan on the upgrade page.
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​Important note: Upgrading to a higher plan won’t remove the overages you accumulated before the upgrade. These overages will still be charged to your account.

Each yearly plan has a monthly spend limit - for example, if you are on a $99 yearly and paid $990 you can have up to $10k ad spend each month. If you exceed the spend limit, your automated and post-boosting rules as well as reports will continue working but you wouldn't be able to edit them or create new ones till the start of the next month. Once the next month starts your monthly cumulative spend will start over again.

If it is a matter of some urgency you can always upgrade to a plan of a higher notch at any time and not have to wait for the beginning of the new month.

The additional fee for monthly plans depends on your current plan percentage, see the table below. Here's the breakdown of charges by tier.

If you are planning on spending more than $500k/m, please reach out to our Sales team by clicking a "Let's chat" button on the Pricing page or on the Billing page inside your account to discuss custom pricing.

If you choose a Pro monthly $249 plan, your maximum ad spend limit will be $30,000. If you first subscribe to the plan on March 14, you will pay $249 at the beginning of the billing period. Then, this amount will be charged repeatedly each month: your next payment will proceed on April, 14. But your ad spend may increase.

For example, by May 5 it could reach $31,000 and further increase to $35,000 by May 14, the day when the next billing cycle starts. This means that your overspend amount is $5,000 by the beginning of the next billing period.

The overspend amount is calculated as $5,000 (total overspend) * 0.83 % (overages percent) / 100%. Total is $41.5.

So on May 14 you will pay the additional fee of $41.5 for the overspend of April 14 – May 14 billing period, plus the regular fee of $249 for the upcoming period May 14 – June 14. The total amount will be $290.5.

Note: if your ad spend decreases significantly we advise you downgrade to a plan of a lower tier to save money. Downgrade does not happen automatically, you will need to initiate the downgrade manually on the billing page. All plan downgrades take place at the end of the current billing cycle.

Check out this article on how plan changes affect the billing.