Workspaces is a powerful feature that allows you to combine the performance data of different ad accounts into one convenient dashboard. This means you can easily compare the results of your campaigns across various platforms, such as Meta, TikTok, Google, and Snapchat. Now there is no need to create an analytics report manually – automatic insights about your ad performance will be posted for you under Highlights ✨
Why use Workspaces?
Let's say you are running a promotion for a product in multiple countries, with a separate ad account for each country. With Workspaces, you can quickly see which country is performing the best and adjust your strategy accordingly. This saves you time and effort, as you no longer have to manually switch between ad accounts to gather this information.
Workspaces is also a great tool for agencies that manage multiple clients. Instead of creating separate reports for each client, you can now have a dedicated workspace for each client. This allows you to easily track their budget across different platforms, stay on top of key performance indicators (KPIs), and identify any underperforming ads. Let's dive in deeper!
1. Creating a workspace
If you are one of already subscribed users you might already see a default workspace created for you, it will look like this:
If you don't see any workspaces yet, you can create one yourself. Here are the steps:
Make sure you have at least one ad account connected to Bïrch in any of the platforms. You can check it on Integrations page, connected ad accounts have a blue toggle on
Once at least one ad account is connected, you will be able to add it to a workspace by checking the box next to ad account name. You can add up to 10 ad accounts per each platform to one workspace
Click "Create workspace" button, and a workspace will be created for you
You can change workspace name and logo if needed by clicking the workspace name and uploading a picture.
Note: One ad account cannot be added to several workspaces and you can only add ad accounts with the same currency to a workspace.
2. Adding team members and setting permissions to a workspace
In order to add people to a workspace, click the icon in the top right corner; a pop - up window will appear.
The list of team members you see in the pop-up window corresponds to all users who were invited to this Bïrch account through the Settings menu. Adding a team member to the workspace can be done by enabling the checkbox, they will be added with a "User" access level. And to remove user from a workspace, just uncheck the box next to their name.
User access level can see workspaces which user was added to, but cannot add new ad account to the workspace, see other workspaces where user isn't invited, invite new members, edit budget tracking and target KPI widgets.
Admin access level can see all workspaces, add ad accounts to any workspace, access to "Billing" page, invite new members, edit budget tracking and target KPI widgets.
Note: If a user has an access to a workspace, they will see all highlights and widgets no matter what access level user has in the Company settings.
3. Setting up "Monthly budget" and "Target KPI" widgets
"Monthly budget" widget displays current spend amount across all ad accounts in this workspace from all platforms. If you hover over the widget, you will see a platform breakdown. We recommend setting up your budget limit for each platform as it will help you with tracking overall spend. You can do it by clicking "Set budget".
"Target KPI" widget displays the total sum of a certain metric values for all ad accounts added to this workspace within one platform. For example, if it's a lead generation account, it will be a "Cost per lead" metric that is calculated across all ad accounts from one platform such as Meta in a current workspace.
In case a new ad account is added to the workspace, its data will be added to the calculation. And if ad account is removed, data for such ad account won't be considered in calculation.
Similarly to "Monthly budget", with "Target KPI" widget you can also define target metrics by clicking "Define target value". A new window will appear where you can add the desired target values for each platform:
You can adjust the "Metric" and "Timeframe" fields to fit your needs. Once you add a target value, you will see how well your ad accounts are performing on each platform. In the screenshot below, we see the "Cost per lead" metric for Meta over the last 30 days. To view results for another platform, just click any of the two arrows at the bottom.
If the selected "Target KPI" metric is the same for all platforms, you will see an additional highlight called "Aggregated KPI". This highlight displays the aggregated data (total sum) for Meta and TikTok as one number. The default timeframe for this highlight is the last 7 days and cannot be adjusted. To make it appear in your workspace, select one of the following metrics depending on your account business type:
E-commerce - Purchase ROAS metric for Meta and TikTok calculated as Spend/Revenue
Lead generation - Leads or Cost per Lead metrics for Meta and TikTok
Mobile apps - Mobile app installs or Cost per mobile app installs metrics for Meta and TikTok
If you change the "Target KPI" metric for any of the platforms, it won't be possible to calculate the sum so this highlight will disappear.
4. Exploring widgets in Highlights
a) Fatigued ads
Data in this highlight is shown for Meta ad account with the highest spend within current workspace. Here is the formula how fatigued ads are determined:
Frequency (Last 14 days) >=2
AND
CTR (Click Through Rate) (last 3 days) < CTR (previous period)
AND
CTR (last 7 days) < CTR (previous period)
On the right side of the highlight, you can see a suggested strategy called "Notify and tag" that can help you deal with ad fatigue. By clicking the strategy name, you will see a rule page with preset settings. If you decide to test the rule, set it live by clicking "Set live" in the top right corner.
If you want to try new creatives to replace fatigued ones, click the "Refresh Creative Content" button on the same highlight and use the Creative Testing feature. This feature helps you launch dozens of ad sets and run creative tests.
b) Budget
In order to leverage this highlight to its fullest, be sure to set budget in the "Monthly budget" widget on the top right side. Once it's done, you will have a clear picture on your current spending pace:
c) Spend
This highlight provides a detailed comparison of ad spend trends, showcasing how spend has increased or decreased over the last 7 days versus the past 3 months. This comparison is broken down by days and becomes visible when there’s a significant change of more than 15%. The highlight will offer insights across 4 ad platforms - Meta, Google, TikTok, Snapchat, helping monitor and adjust campaigns with greater precision and clarity:
d) Ad account comparison
This highlight helps visualize the performance of ad accounts in the workspace by displaying them as a column chart. Each highlight holds information about ad accounts belonging to the same platform, so you'll have one highlight for Meta, one for Google, etc. It considers the "Target KPI" metric or a default metric based on the business type:
E-commerce - Purchase ROAS
Lead Generation - Cost per Lead
Mobile App - Cost per Mobile app Installs, and a default timeframe of Last 7 days
e) Underperforming ads
Underperforming ads are identified based on the Meta ad account with the highest spend in the current workspace. Metrics used in this widget depend on the business type: for E-Commerce, it's Website purchase; for Lead generation and Mobile app, it's Cost per click.
On the highlight's right side, you'll also find a cost savings suggestion. First, we calculate the ad account’s average metric values. Then, we look for ineffective ads that have a metric value 1.5 or 2 times higher than the average. You can learn the exact approach directly inside the highlight by clicking "Learn how we calculated it" at the bottom of the highlight:
If you decide to take action, you can use the "Pause ads" rule where metrics are already defined for you based on your ad account's data. If your ad account doesn't have any data for the last 7 days, this highlight won't be visible.
Give this feature a test and reach out to us with your questions and feedback, via chat bubble or email to support@bir.ch, we’ll be happy to hear from you!