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Each rule has its own logs page where we record everything that you need to know about its activity. To open the logs hover the mouse over the rule's name and click on the logs button on the right hand side:

Every rule works on a schedule. In this example the rule is doing the checks every 15 minutes and hence it records the logs with the same frequency. Each row represents a separate time when the rule ran and did or did not do something. The rows marked green show the items that have been affected by the rule when it triggered, you can see how many items (campaigns, ad sets or ads) were affected by the rule in the affected items column, whereas applied items represent the number of items checked by the rule:

You can also look at the data Bïrch pulled from the Ads Manager and see which conditions in your rule were met and which weren't. Hover the mouse over the line you're interested in and click the check you are interested in:

There you will see the list of all items checked by that rule at that exact time and date. Please note that the time of the check is displayed as per your timezone, the timezone of the ad account/rule schedule might be different. More on this here.

It'll also include the values of the metrics you selected in the rule, it'll highlight the matched conditions in green when you hover the mouse over the rows as well and more:

If the rule returned any errors, you can learn more about each error by clicking the specific check:

Please click the red "!" button next to the rule task to see the specific details for each error:

If you're wondering why a certain ad set wasn't affected by a rule you can use the ad set ID search there, see the Search logs by item ID in the top right corner within the logs overview:

The logs usually contain all the answers but if you struggle troubleshooting something we're always there in the chat, just let us know!