What are Custom Events?
Custom events are specific actions that users take on your website or app, such as making a purchase or adding an item to their cart. These events can be tracked using the Meta pixel or SDK, and the data is stored in Business Manager.
With Custom Events, you can:
Track events with dynamic parameters (like purchase value or product category)
Define conversions by URL patterns
Split base events into categories and build metrics like ROAS or CPA
This gives you more control, better attribution, and deeper insights for your campaigns.
Using Custom Events for Automation and Reports
First things first, go to your Settings page and click Sync custom conversions.
The sync usually takes a few minutes.
Next, go to automated rules and select the custom event you need from the "Custom Events" section:
Same for reports:
Let us know if there are any questions left, we will be happy to connect with you via support@bir.ch or a chat bubble in the bottom right corner.