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Duplicate ads for a second chance

Give underperforming ads a fresh start by duplicating them.

Sara avatar
Written by Sara
Updated over 2 weeks ago

This approach builds on the idea that new ads often get more impressions than older ones. So if an ad isn’t performing well, it might not be a bad ad - it could just be getting less visibility from Meta’s algorithm. If you think that’s the case, you can set up a rule to pause the underperforming ad and replace it with a fresh copy.

Here’s how to set up a rule that detects and adjusts the budget for ad set copies:

  1. Select ads in the rule scope, add filters such as "Ad status is active", "Ad name contains" etc. if applicable:

  2. Select "Duplicate" task and choose to duplicate "Once in a lifetime" while pausing original ad:

  3. Set the conditions to duplicate and pause any ad that either:

    • Spent more than $5, has been running for over 24 hours, and has fewer than 1 link click

    OR

    • Spent more than $5, has been running for over 24 hours, and the cost per link click is over $3:

    Have questions or want help setting this up? Just reach out via in-app chat bubble or at support@bir.ch, we’re happy to guide you through it!

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