Scaling campaigns by duplicating high-performing, let's say, ad sets, is a common and effective strategy. But here’s the catch - when you duplicate an ad set, the copy inherits the same budget and settings as the original.
The only change - “- Copy” appends to the name of the duplicate.
If you want to automatically increase the budget for these newly created copies right after they’re made, there’s a simple way to do it using an automated rule.
Here’s how to set up a rule that detects and adjusts the budget for ad set copies:
Use the name filter to target only duplicated ad sets - "Ad Set Name contains
- Copy":
Select "Increase budget" task and set a time-based condition so the rule applies only to newly created copies:
This is a smart and reliable way to scale efficiently while keeping full control over your budgets.
Whether you want to double, increase by 20%, or set a specific amount - it’s all possible with this rule.
Need help tailoring this to your account setup? Just let us know - we’re here to help!