Managing digital ads across platforms like Meta, TikTok, and Snapchat often requires juggling hundreds of media files and making sure they’re uploaded correctly each time you create or update campaigns. That’s where Stage from Bïrch comes in - a lightweight tool that speeds up media management and removes repetitive manual uploads.
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Stage connects your Google Drive folders to ad platforms, so you can move from file/ folder links to live assets and ads in minutes - without changing how your team stores files.

Connect Google Drive once to authorize access to your Google Drive environment and build a centralized media library in Stage:
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When connecting Google Drive, please select at least 1 folder to establish the connection:

If you unlink one of the connected folders later, you will no longer be able to upload creatives from the associated Google Drive connection - unless it is connected again.
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Once your folders are connected, simply select the files or folders you want to launch. You can paste:

It lets you bulk upload creatives from Google Drive directly to the Meta, TikTok, or Snapchat Media Library, without manually uploading each file in Ads Manager. Paste file or folder links from your spreadsheet or directly from Google Drive, and select Upload to Meta/TikTok/Snapchat:

Select the destination ad account, check the limitations and requirements, and click Review and upload.
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For Meta uploads, you can choose to create a Launcher media folder available in the media browser. There are two options for how the folders can be structured:

Stage will upload everything in the background, and your assets will be available in Meta, TikTok, or Snapchat Media Library, and can be selected in Ads Manager or Launcher for further ad creation.

Create Meta ads action is designed for teams that want to launch or test creatives quickly using existing campaign configurations.
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​Stage duplicates your selected source ad set and source ad while retaining all source parameters. Common use cases include:

When enabled, Stage automatically groups files that differ only by a supported aspect ratio or keyword suffix at the end of the file name (such as _1x1, _vertical, or _4x5).
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For example:

creative_A_1x1.jpg
​creative_A_vertical.jpg
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Since only the suffix differs, Stage combines them into a single ad. Grouping works for any supported suffix combination and can include up to 3 variations of the same creative.

If you have a separate Google Drive folder for each ad set, Stage will automatically create a new ad set for each folder link you paste. This is useful for teams that organize creative folders by campaign, audience, or testing structure.

Creates a new ad set for the entire media batch. Use this when you need to create one ad set with multiple new creatives.
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Creates a separate ad set per individual media file. Use this when testing each creative in a separate ad set with granular control per creative.
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Creates new ads inside the existing ad set instead of duplicating it. Use this when adding new creative variations to a live ad set.

Click Preview ads to review the ads that will be created before launching the process.
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This helps confirm that everything is set up correctly before creating the ads.
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After clicking Review & Create, you can turn on the newly created ads and ad sets, as well as set the start date.

You can monitor uploads and ad creation activity in the Uploads tab, where Stage keeps a history of processed tasks.
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Stage removes the manual work involved in moving from creative planning to live advertising. By connecting Google Drive folders, you can centralize your creative workflow, bulk upload media, automate ad creation, organize assets efficiently, and scale testing without rebuilding campaign structures.

Have questions or need help getting set up? Reach out to our Community Care team anytime at support@bir.ch, or use the chat bubble in your Bïrch dashboard.

We're here to help you get the most out of Stage - happy creating!