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Stage supports bulk media upload and ad creation across Meta, TikTok, and Snapchat. Supported ad formats and media specs vary by platform — this article breaks down what's currently supported so you can plan your uploads and campaigns accordingly.

- Auto-grouping by placement (PAC)
- Advantage+ Creative
- Dynamic Creative
- Multiple text variations

- Single image/video ads
- Multi-advertiser ads
- Partnership ads

- Up to 4 GB
- Duration: 1 second–241 minutes
- Formats: MP4, MOV, GIF

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- Existing Post ads
- Catalog ads
- Message ads
- Carousel ads
- Lead ads
- Collection ads
- Multi-media ads

Carousel ads (one image per card only)

- Single video ads
- Carousel ads (one image per card only)

- Filename: 1–100 characters
- Up to 500 MB
- Aspect ratios: 9:16, 16:9, 1:1
- Formats: MP4, MOV, MPEG, AVI

Maximum resolution: 3,686,400 pixels (e.g. 1440 × 2560)

- Filename: 1–100 characters
- Up to 50 MB
- Maximum resolution: 3,686,400 pixels (e.g. 1440 × 2560)
- Formats: JPG, JPEG, PNG

- Spark Ads
- TopView
- Playable ads
- Brand Takeover
- Branded Hashtag Challenge
- Branded Effects

Single image/video with attachment (web link, app install, deep link)

- Single image/video ads
- Single image/video with attachment (web link, app install, deep link)
- Commercial ads
- Lead Generation ads
- Reminder ads

- Duration: 3–180 seconds
- Up to 1 GB
- Aspect ratio: 9:16
- Resolution: 1080 × 1920
- Formats: MP4, MOV

- Up to 5 MB
- Aspect ratio: 9:16
- Formats: JPG, JPEG, PNG

- Collection ads
- Story ads
- AR Lens
- Filters
- Sponsored Snaps (Chat)

Have questions or need help getting set up? Reach out to our Community Care team anytime at <a href="mailto:support@bir.ch" target="_blank" rel="nofollow noopener noreferrer">support@bir.ch</a>, or use the chat bubble in your Bïrch dashboard.

Stage: supported ad formats and limitations

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Stage: supported ad formats and limitations

Meta

✅ Supported

Features

Ad formats

Media requirements

❌ Not supported

TikTok

✅ Supported

Ad formats

Media requirements

❌ Not supported

Snapchat

✅ Supported

Ad formats

Media requirements

❌ Not supported