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Can I use "Results" and "Cost per result" metrics in rules and reports?
Can I use "Results" and "Cost per result" metrics in rules and reports?
Alsu avatar
Written by Alsu
Updated over a month ago

No, it is not possible to use "Results" and "Cost per Result" as standalone metrics in Bïrch because they do not exist as separate metrics in the API.

  • Results is a general term for a specific outcome based on your campaign’s optimization goal. For example, if your goal is sales, "Results" may show the number of purchases. Learn more here.

  • Cost per result represents the cost of achieving a specific result, depending on your optimization goal. Learn more here.

What should I use instead?

Since "Results" and "Cost per Result" are not standalone metrics, use the specific metric related to your campaign goal:

  • Instead of "Results," use Purchases, Leads, Clicks, or another relevant conversion metric.

  • Instead of "Cost per Result," search for cost-based metrics like "Cost per Purchase" or "Cost per Lead" in the metric list.

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