A popular marketing strategy is to relaunch paused ad sets at midnight. After all, if an ad set had a bad day yesterday, it doesn't mean it will have a bad day today. Let's set up such a rule now.

Navigate to the Bïrch Rules page and click + Create rule

Select your ad account and under the Filter section select ad sets that the rule will restart.

If you want the scope of the rule to exclude ad sets that have not been active for a long time, you can add a filter based on the metric to make sure such ad sets are not activated. For example, Ad set metrics Impressions in the Last 30 days > 0

This way, the rule will not match ad sets if the collective count of impressions over the last 30 days is 0.

This condition checks whether an ad set was active yesterday. If you leave it as shown on the screenshot below, the rule will only unpause ad sets that had at least 50 impressions yesterday.
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When you get familiar with how the rules work, you can add more conditions here. For example, only restart ad sets with CPA below a certain value.

You don't need to change anything if you want to unpause ad sets at midnight. Otherwise, select a different time. Another popular option is 4 a.m.

This setting is especially important for rules that run on a schedule. Please check out the following article to understand how timezones work.

Alright, the rule is ready. Let's go live!

If you want to reset the budget to the original value, check out this quick video tutorial.
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