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“Call-to-Action Button Is Missing: In order to optimize your ad for link clicks, you must include a call-to-action button in your ad creative. Please edit your ad and try again”
“Call-to-Action Button Is Missing: In order to optimize your ad for link clicks, you must include a call-to-action button in your ad creative. Please edit your ad and try again”
Sara avatar
Written by Sara
Updated over a month ago

This error might occur when the combination of objective-optimization goal is not supported by Facebook for a certain post type. Please try changing the optimization goal for this type of posts.

Additionally, make sure to create a rule from scratch rather than duplicating the existing one.

In case there are further questions, please reach out to us via the chat bubble or email at support@bir.ch.

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