Wise Cut is a one-click solution that analyzes your ad account to identify weak Meta ads. Forget manual analysis or complex rule setups - Wise Cut automatically identifies weak ads, pauses them, and restarts them when performance improves. All it takes is a single click.
Why use Wise Cut smart rule?
No more guesswork: The system handles complex analysis and metrics evaluation for you.
Save time: Address underperforming ads quickly with a single click.
Optimize campaigns effortlessly: Weak ads are paused, and performing ads continue running, improving overall campaign efficiency.
Automatic restarts: Ads that recover and receive conversions will resume without manual intervention.
Putting Wise Cut in action
The smart rule is shown as highlight if there is at least 1 weak ad. Simply check the insight, click the "Launch" button, and let the magic happen.
Once launched, the rule will automatically pause underperforming Meta ads and restart them when they show signs of improvement.
Here is how the system works:
For each ad objective, the system determines the key performance metric and analyzes the average value for all campaigns with the same objective over the last 30 days.
Using this data, we identify ads that underperform by deviating significantly (25% or more) from the average.
If any weak ads are detected, a smart rule suggestion will appear as a highlight in your account.
Once you launch the smart rule, and the page is reloaded, here is what you can expect:
Pausing in progress: It may take a few minutes to pause the ads. During this time, the system will display: "pausing".
Paused Ads: After the ads have been successfully paused, you'll see the number of ads paused with the status: "paused".
Paused and restarted: If any ads begin to receive conversions after being paused due to late attribution, they will be automatically restarted. These ads will appear with the status: "paused and restarted".
Stopping the smart rule
If you decide to stop the smart rule, simply click Stop. A confirmation modal will appear to ensure you want to proceed.
Checking the activity of the smart rule
To monitor your smart rule's performance, head to the Activity section. Here, you can track the rule's activity and ensure everything is running smoothly. This overview helps you stay informed and confident in the automation's results.
And that's it!
If you have any questions or run into issues while using the Wise Cut, don't hesitate to reach out to our Community Care team by opening a new Intercom chat, or via the email support@bir.ch We're here to help you make the most of your ad automation experience!
Let Wise Cut do the work so you can focus on what matters most for you!