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Can I connect multiple Meta ad accounts?

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Written by Team
Updated over a week ago

For general instructions on how to connect your Meta ad accounts, please refer to this article.

Yes, you can connect as many ad accounts as you need as long as they comply with the ads policies. If you have multiple ad accounts associated with your profiles or Business Managers, you'll see them in the list. Activation of ad accounts is fully controlled through Workspace assignment.

Once a new ad account is connected, it is assigned to a Default workspace by default. To activate it, simply assign it to any Workspace using the Link workspace button in Settings:

To deactivate an ad account, unlink the Workspace.

❗️Note: unlinking the workspace means disconnection from Bïrch. This will cause:

1) automated and post boosting rules to turn into drafts;

2) all the reports, audiences, creative sets and creative testing templates to be deleted permanently.

Spend will be counted for the ad accounts with a linked workspace, and not be counted for the ones without a workspace.

If you have hundreds (or thousands) of ad accounts, you may not see the full list under Meta Ads accounts. In this case, please use the search function and enter the name of the ad account to find and connect it:

If there are several Meta business accounts/personal profiles connected to Bïrch and these accounts/profiles have admin access to the same ad account, you can change the main business account/profile the particular ad account works through.

❗️Note: If some of the ad accounts are connected to Bïrch via the business/profile that you would like to unlink, please make sure you re-select another business account/profile for these ad accounts before removing the old one to prevent the rules and reports from turning into drafts.

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