It is Bïrch's new feature for Meta Ads that can help you to achieve the following:

If you'd like to learn about the difference between Bulk Creation and Creative Testing, please check out this article.

This tool allows you to create and launch ad sets either from scratch or using some existing elements.

Creative Testing includes 5 tabs: Upload, Campaign, Ad sets, Ads, and Review. Let’s explore how each tab works:

First, you can use our integration with the Google Drive to upload you creative assets to the Facebook Library directly, eliminating the need to download files to your local computer.

This step includes linking your Google Drive Account to Bïrch and selecting an ad account which Media Library the files need to be uploaded to, and a Google Drive account to upload media from. For more details on using this integration, please check out this article.

Alternatively, you can upload assets saved on your computer:

Once you've selected creative assets from Google Drive or your computer, time to move on to Campaign settings.

Generally, there are 2 options: use an existing campaign or set up a new one:

If you choose the latter, you'll be prompted to fill in all the basic campaigns parameters: name, objective, special ads label (if needed), advantage campaign budget and campaign bid strategy.

To use an existing campaign from your ad account, just type in the name into search bar.

On this tab you can set the parameters for your ad sets, including:

Ad set name. Use macros to set a name template for your ad sets, or type in the name. You will be able to edit the names of each ad set separately on Review step

Number of ad sets. Specify the exact number of ad sets that you'd like to create in the campaign.

If you created too many, you can use Remove button on the right. For each ad set, a new settings tab will appear:
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As for further ad set settings (Audience, Beneficiary, Ad set budget , Schedule, Placements, Conversion location, Optimization and delivery), there are 2 options on how to proceed:

Here are some details on how ad set settings work:

Audience. Choose one audience per each ad set. The options are the following:

Beneficiary. Complete the fields below as required by the EU Digital Services Act (DSA)

Ad set budget. If the Advantage campaign budget was not enabled in the previous tab, you can set up a Daily or Lifetime budget for each future ad set

Schedule. There are three options:

Conversion location. Choose where you want to drive traffic. Messenger location is currently not available.

Optimization and delivery. Availability of the optimization goals and bid strategies (for ABO only) will vary depending on the objective of the campaign

Attribution setting is under More options

On this tab you can set the parameters for your ads, including:

Ad name. Use macros to set a name template for your ads, or type in the name. You will be able to edit the names of each ad separately on Review step.

Creative. You can either Set up new creatives based on the files from your Media library or the ones you uploaded earlier in the first step, or use Existing posts from your Facebook/Instagram page. Please choose one of this options for each ad set separately:

If you choose to Set up new creatives, you'll be prompted to set a name, pick the format, add one or a few variants of texts, headlines, descriptions, links, display links, and CTA. If you would like the ad copies and CTA to be saved for future ad launching, we recommend saving the Creative Testing template once you have completed it. So next time you open the template that has already been used for publishing, CTA and ad copy fields will be pre-filled ⚡️

To use the creative assets uploaded from Google Drive, click Add media and you will see the folders with your recent uploads.

You can also customize your Facebook creatives for different placements. Here is the article with the detailed explanation about Placement Asset Customisation.

This tab works similarly to Ad set tab, so you can either fill in the Identity, Lead or Tracking parameters for the ads inside each ad set separately, or copy the ad settings across all ad sets and then edit the parts that need to be customized:
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On the review stage, you can review a created campaign, ad sets and ads. If you'd like to edit the names of the ad sets, you can do this for each item separately:

To review the ads and make changes to ad names or creative parameters, navigate to the ad section and click on the edit button on the right:

Should there be any setup errors, you will see a red exclamation mark next to the ad set or ad that needs to be fixed. You will get a detailed account of what ads cannot be published due to the errors. Hover over to❗️to learn about the error:

Once everything is set up, make sure you save the creative test template so that you can reuse it later, and click Publish on the top right corner. For saved templates that have been used for publishing already, creative set up fields like CTA and ad copy will be pre-filled for next launches ⚡️

And that is it 🥳 Your creative test is launched, and its results will be stored on the right side of the page, where you can monitor the processing status:

All saved templates will be stored in the list, from where they can be reused, edited, duplicated and deleted by hovering over the item.

Any questions? Let us know via in-app chat or at support@bir.ch

Happy testing! 🙌🏼