What is CAPIG
Meta Conversions API Gateway (CAPIG) enables businesses to transfer first-party data about site visitors directly to Meta with minimal data loss. This enhances ad performance by improving event tracking accuracy, allowing businesses to reach more relevant customers at a lower cost when advertising on Meta platforms. Learn more about all benefits of first-party data flow.
Using Bïrch, you can set up CAPIG inside Signal Gateway environment. Follow this guide to set up a simplified pipeline using Meta Pixel and CAPIG. To enjoy the perks of an advanced pipeline with Signal Gateway, check out these instructions.
Step 1. Create Gateway
Option 1: If you don’t have a Bïrch account.
Go to the sign-up page, create your Bïrch account, confirm your email and set up your company.
Create first gateway - its name is automatically pre-filled with your company name from the previous step; simply enter the location where most of your customers are based:
You will receive the email with the link to the gateway to finish the setup.
Once you completed the setup using the link in the email, you can manage your Gateway in Bïrch Hub:
Option 2: If you already have a Bïrch account.
Log in to your Bïrch account.
Navigate to Integrations page and click + Create first gateway:
Then complete all the steps as described in the sections above.
Step 2. Set up a CAPIG Pipeline
The link from the email or Gateway Details will take you to the Meta interface where you'll set up a pipeline for data tracking via Meta Pixel and CAPIG.
Enter the email address used for your Bïrch account and set a password. Click Create Account:
You will gain access to your Signals Gateway environment. Click on Create data pipeline to proceed.
Select Conversions API Gateway pipeline:
Connect your Meta Pixel:
Using Facebook login:
or by entering information from your Events Manager dataset:
Now you have a reliable tracking system that relies both on CAPI Gateway.
Manage Team Access to Gateway
If you'd like to add a team member to the Gateway, click Users:
Enter an email of the team member you are going to invite. They will receive an email invitation to the gateway.
Manage Gateway in Bïrch
You can manage existing Gateways and add new ones on the Gateways page:
Select the Gateway in the list to access the list of events associated with it:
Learn more about how Gateway billing works in this article.
And that's it - you've successfully integrated CAPI Gateway with Bïrch. Now the tracking data is stored on your own server, and is seamlessly transferred to Meta without any loss ⚡️
If you have any questions or need assistance, reach out to us at support@bir.ch or via in-app chat bubble.