Bïrch MCP is currently in Beta. Follow the steps below for your AI tool of choice - the whole process takes under a minute.
This flow works with any MCP-capable client:
Claude.ai
1 — Open connector settings
On Pro and Max, go to Customize → Connectors. On Team and Enterprise, go to Organization settings → Connectors.
2 — Add a custom connector
Click + → Add custom connector. Name it Bïrch and paste the URL: https://mcp.bir.ch/mcp
3 — Connect and sign in
Click Connect and sign in with your Bïrch account.
ChatGPT:
1 — Turn on Developer mode
In ChatGPT Web, open Settings → Plugins and switch on Developer mode.
2 — Add a custom connector
Go to Plugins and create a new one. Name it Bïrch and paste the URL: https://mcp.bir.ch/mcp. Choose OAuth, click Create.
3 — Connect and sign in
Click Connect and sign in with your Bïrch account.
Claude Code
1 — Run one command
Add Bïrch as a remote MCP server. No API key or bearer token needed.
In terminal:
claude mcp add --transport http Birch <https://mcp.bir.ch/mcp
2 — Finish OAuth
In an interactive session, run /mcp, select Bïrch, and choose Authenticate.
Codex
1 — Run one command
Add Bïrch as a remote MCP server. No API key or bearer token needed.
In terminal:
codex mcp add birch --url <https://mcp.bir.ch/mcp> && codex mcp login birch
2 — Finish OAuth
The login command opens the Bïrch authorization flow. Sign in, approve access, then start a new Codex session.
Once connected, you can manage which AI apps have access to Bïrch MCP from Settings → Bïrch MCP in Bïrch - including revoking access at any time.
Once you're connected, head to Bïrch MCP: Overview & Use Cases to see what you can ask your agent.
Current limitations
Bïrch MCP is in Beta, so a few things to keep in mind:
No performance metrics. MCP returns what your rules did, not what it did to ROAS. For performance, use Bïrch AI in-app.
list_automation_rulesonly returns rules in the "General" category right now; rules filed under other categories won't show up, and it won't warn you they're missing (fix in progress).get_rule_logcaps the number of matched entities returned per run, so very large rule runs get truncated.Stage tools cover Meta, TikTok, and Snapchat — Google isn't supported yet.
Creating rules from Claude isn't available yet — that's on the roadmap, and when it ships, any AI-created rule will start as a disabled draft requiring your explicit confirmation before going live. For now, natural-language rule creation is available directly inside the Bïrch app.
Need help?
If you're still having trouble connecting Bïrch MCP, our customer care team will be happy to help. Contact us via the in-app chat or at support@bir.ch.