This error means that permissions are missing to the profile used for the ad account/page connection.

Please check in Meta Business settings if your profile linked to Bïrch still has full admin rights to:

1. Ad account used in the rule

2. Instagram account/Facebook page used in the rule

For example, the screenshot below shows that Alla has admin rights to the Bïrch Facebook ad account (in your case, your profile should have admin toggles on for all the Facebook ad accounts you need to use here).

It might be a good idea to toggle the Manage option off and back on as well:

After you have completed the steps above, we suggest reconnecting the Facebook profile to Bïrch using the link. Please note that you need to be logged on to Facebook under the linked profile for reconnection to work.

In case there are further questions, please reach out to us via the chat bubble or email to support@bir.ch.